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Strategic Initiative KPIs: Four Measurement Layers, and Why Layer One Can Be Green While the Initiative Fails
An initiative delivered on time, on budget, and in full can still be worthless. Delivery is the one layer that can be perfect while nothing... Read more
Funnel Conversion Rate
If you aim at selling a product or service online, you are already possessing a conversion funnel and therefore, the…
Bastin Gerald
First Visit Metric
We all know that first impressions are crucial, regardless of where we are. Whether we are trying to impress a…
Bastin Gerald
Goal Completion Rate
Utilizing digital marketing metrics is highly recommended for assessing your campaign’s effectiveness. And the goal completion rate makes no exception…
Bastin Gerald
External Website Links
We’ll start with defining what an external website link is. To that end, an external website link is a hyperlink…
Bastin Gerald
End Action Rate KPI
We live in the era of continually evolving technology. This could make it a real challenge for companies to up…
Bastin Gerald
Dormancy Rate
Fact: sleeping or just taking a nap is good for your health. But when it comes to marketing, dormancy rates…
Bastin Gerald
Customer Share by Category
Today we’ll be looking in customer share and why this is one more important than market share, in our opinion.…
Bastin Gerald
Customer Attrition
Customers don’t always stay with a company forever. For multiple reasons, they leave, and you are left with fewer customers…
Bastin Gerald
Cost per Lead Metric
The cost per lead is an essential metric for several reasons. A marketing campaign is only profitable when it reaches…
Bastin Gerald
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