KPIs Library

136 articles
customer-acquisition
BLOG
10 min read · March 5, 2026

Customer Acquisition Cost: How do you measure and improve this KPI?

TL;DR Customer Acquisition Cost (CAC) measures how much your business spends to gain a new customer by dividing total marketing…

Bastin Gerald Bastin Gerald
what-is-kpi
KPIs Library
5 min read · May 7, 2026

What is KPI?

You may hear people talk about key performance indicators, but you may not understand what they entail. After all, the…

Bastin Gerald Bastin Gerald
reduce_customer_churn
Marketing KPIs
5 min read · July 11, 2023

3 Ways to Leverage Marketing KPIs to Reduce Customer Churn

As a business owner, there’s nothing quite as satisfying as repeat business from your customers Besides the sense of satisfaction,…

Bastin Gerald Bastin Gerald
improving-material-management
Supply Chain KPIs
14 min read · May 11, 2026

Improving Material Management: Planning & Tackling Discrepancies in Inventory Management

Introduction To produce anything, including services, businesses of all shapes and sizes need raw materials and equipment. The process through…

Bastin Gerald Bastin Gerald
time-to-resolution
Customer Support KPIs
4 min read · February 1, 2024

Time to Resolution

OKRs help teams set objectives that can help teams determine what is expected of them and their performance. Everyone on…

Bastin Gerald Bastin Gerald
Sharp Ration
Finance KPIs
3 min read · May 8, 2023

Sharpe Ratio

In order to be sound in your financial goals, you need to have a great source of knowledge on every…

Bastin Gerald Bastin Gerald
asset-coverage-ratio
Finance KPIs
3 min read · May 7, 2026

Asset Coverage Ratio

This article covers the far-reaching topic of the asset coverage ratio. We’re talking about a risk measurement whose aim is…

Bastin Gerald Bastin Gerald
Build Time
Engineering KPIs
3 min read · May 8, 2023

Build Time

When you work in a company, you will obviously want every process to stay stable and healthy. You will also…

Bastin Gerald Bastin Gerald
average-replies-per-ticket
Customer Support KPIs
3 min read · February 1, 2024

Average replies per ticket

OKRs are goal-setting tools that deliver disciplined execution of goals and ideas. As an organization you should definitely need to…

Bastin Gerald Bastin Gerald