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KPIs Library

136 articles
Keyword Performance
Marketing KPIs
2 min read · November 13, 2018

Keyword Performance

Nowadays, a brand’s online performance is imminently linked with its keyword performance. To that end, the keyword ranking performance metric…

Bastin Gerald Bastin Gerald
Incremental Sales
Marketing KPIs
3 min read · November 13, 2018

Incremental Sales

When it comes to marketing campaigns, sales are the most important things to consider. The more you sell, the more…

Bastin Gerald Bastin Gerald
Funnel-Conversion-Rate
Marketing KPIs
3 min read · November 13, 2018

Funnel Conversion Rate

If you aim at selling a product or service online, you are already possessing a conversion funnel and therefore, the…

Bastin Gerald Bastin Gerald
First Visit Metric
Marketing KPIs
3 min read · November 13, 2018

First Visit Metric

We all know that first impressions are crucial, regardless of where we are. Whether we are trying to impress a…

Bastin Gerald Bastin Gerald
Goal Completion Rate
Marketing KPIs
3 min read · November 13, 2018

Goal Completion Rate

Utilizing digital marketing metrics is highly recommended for assessing your campaign’s effectiveness. And the goal completion rate makes no exception…

Bastin Gerald Bastin Gerald
External Website Links
Marketing KPIs
3 min read · November 13, 2018

External Website Links

We’ll start with defining what an external website link is. To that end, an external website link is a hyperlink…

Bastin Gerald Bastin Gerald
End Action Rate KPI
Marketing KPIs
2 min read · November 13, 2018

End Action Rate KPI

We live in the era of continually evolving technology. This could make it a real challenge for companies to up…

Bastin Gerald Bastin Gerald
Dormancy Rate
Marketing KPIs
3 min read · November 13, 2018

Dormancy Rate

Fact: sleeping or just taking a nap is good for your health. But when it comes to marketing, dormancy rates…

Bastin Gerald Bastin Gerald
Customer Share by Category
Marketing KPIs
3 min read · November 13, 2018

Customer Share by Category

Today we’ll be looking in customer share and why this is one more important than market share, in our opinion.…

Bastin Gerald Bastin Gerald
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