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KPIs Library

136 articles
Customer Attrition
Marketing KPIs
3 min read · November 13, 2018

Customer Attrition

Customers don’t always stay with a company forever. For multiple reasons, they leave, and you are left with fewer customers…

Bastin Gerald Bastin Gerald
Cost-per-Lead-Metric
Marketing KPIs
2 min read · November 13, 2018

Cost per Lead Metric

The cost per lead is an essential metric for several reasons. A marketing campaign is only profitable when it reaches…

Bastin Gerald Bastin Gerald
Cost Per Action
Marketing KPIs
3 min read · November 13, 2018

Cost per Action (CPA)

The Cost per Action is a payment model used in online advertising, in which the payment is based only on…

Bastin Gerald Bastin Gerald
Content Downloads
Marketing KPIs
3 min read · November 13, 2018

Content Downloads

When talking about Content Downloads, we refer at all the times the users of a certain website decided that the…

Bastin Gerald Bastin Gerald
Click-Through-Rate
Marketing KPIs
3 min read · November 13, 2018

Click Through Rate (CTR)

OKRs are the most proficient performance management tool that allows you to align and support your organization’s goals. With OKRs…

Bastin Gerald Bastin Gerald
Brand-Awareness-Metric
Marketing KPIs
3 min read · November 13, 2018

Brand Awareness Metric

For a business to be successful, its owner needs to get the brand out there. It needs to become known…

Bastin Gerald Bastin Gerald
Bounce-Rate
Marketing KPIs
3 min read · November 13, 2018

Bounce Rate

Let us assume that you pass by someone you know, and they don’t say at least “hello!”. Well, this is…

Bastin Gerald Bastin Gerald
Supply chain - Perfect order measurement
Supply Chain KPIs
2 min read · November 13, 2018

Perfect Order Measurement

If your business deals with a supply chain, then you should be very well informed about the supply chain metrics…

Bastin Gerald Bastin Gerald
Inventory-Turnover-Ratio
Finance KPIs
3 min read · November 13, 2018

Inventory Turnover Ratio

Now we’ll look into the efficiency ratio that is the inventory turnover ratio. This ratio is used to determine whether…

Bastin Gerald Bastin Gerald
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