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KPIs Library

136 articles
Purchase Funnel
Marketing KPIs
3 min read · November 13, 2018

Purchase Funnel

When you’re a customer, you research, compare and evaluate before you decide to throw money. In other words, you don’t…

Bastin Gerald Bastin Gerald
Page Views per Session
Marketing KPIs
3 min read · November 13, 2018

Page Views per Session

When talking about page views per session, we are not looking just at a metric that helps us manage our…

Bastin Gerald Bastin Gerald
Online Conversions Metric
Marketing KPIs
3 min read · November 13, 2018

Online Conversions Metric

Another metric that marketers find extremely useful is the online conversions metric. This determines the efficacy of your marketing strategy…

Bastin Gerald Bastin Gerald
Newsletter-Signup-Conversion-Rate
Marketing KPIs
3 min read · November 13, 2018

Newsletter Signup Conversion Rate

In today’s article, we’ll discuss about the newsletter signup conversion rate. We’ll answer the most frequently asked questions on the…

Bastin Gerald Bastin Gerald
New Leads Generated
Marketing KPIs
3 min read · November 13, 2018

New Leads Generated

This is a term that will help you figure out if your marketing campaigns were successful. There’s no need for…

Bastin Gerald Bastin Gerald
Net-Promoter-Score
Marketing KPIs
2 min read · November 13, 2018

Net Promoter Score

The net promoter score, whose abbreviation is NPS, aims at assessing a customer’s willingness to promoting a specific product to…

Bastin Gerald Bastin Gerald
Marketing Originated Customers
Marketing KPIs
3 min read · November 13, 2018

Marketing Originated Customers

Among the three basic marketing metrics strategies every business should be measuring you might find this unusual, yet very useful…

Bastin Gerald Bastin Gerald
Lifetime-Value-Customer
Marketing KPIs
3 min read · November 13, 2018

Lifetime Value: Customer Acquisition Cost (LTV: CAC)

If you’re not new in the marketing world, you’ve probably heard about the LTV: CAC metric. Short for Lifetime Value:…

Bastin Gerald Bastin Gerald
Lead-Conversion-Rate
Marketing KPIs
3 min read · November 13, 2018

Lead Conversion Rate

Without a doubt, one of the most significant measurements for tracking your marketing process is the lead conversion rate. Lead…

Bastin Gerald Bastin Gerald
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