Log In Start Free Book a Demo

KPIs Library

136 articles
First Appointment to Sales Ratio
Sales KPIs
3 min read · November 14, 2018

First Appointment to Sales Ratio

Another metric that has been proven to be quite valuable for both staff managers and employees is the first appointment…

Bastin Gerald Bastin Gerald
customer-acquisition
Sales KPIs
3 min read · November 14, 2018

Customer Acquisition

As soon as you start your own business, either it’s selling a product or a service, you and the rest…

Bastin Gerald Bastin Gerald
coupon_conversion
Sales KPIs
3 min read · November 14, 2018

Coupon Conversion

Coupons are a customer’s dream since they allow them to buy a certain product at a lower price. In the…

Bastin Gerald Bastin Gerald
Conversation to Appointment Rate
Sales KPIs
3 min read · November 14, 2018

Conversation to Appointment Rate

After prospecting for potential customers for the products/services of your business, your sales team will most likely have a conversation…

Bastin Gerald Bastin Gerald
channel_margin
Sales KPIs
3 min read · November 14, 2018

Channel Margin

The Channel Margin is a pretty easy to understand metric – basically, it’s the difference between the price a manufacturer…

Bastin Gerald Bastin Gerald
cannibalization
Sales KPIs
3 min read · November 14, 2018

Cannibalization Rate in Sales and Marketing

If you own a business, you already know the impact certain products have on customers compared to others. At the…

Bastin Gerald Bastin Gerald
avg-purchase-value
Sales KPIs
3 min read · November 14, 2018

Average Purchase Value

When talking about the Average Purchase Value, it is referred to the average sales value of each processed sales transaction.…

Bastin Gerald Bastin Gerald
Average Profit Margin
Sales KPIs
3 min read · November 14, 2018

Average Profit Margin

As a business owner, it is utterly mandatory to turn to mathematics and formulas in order to track your financial…

Bastin Gerald Bastin Gerald
Web Traffic Sources
Marketing KPIs
3 min read · November 14, 2018

Web Traffic Sources

Visitors are the ones driving traffic to your website and sustaining it. Basically, a website would be nothing without visitors,…

Bastin Gerald Bastin Gerald
Load more articles →