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136 articles
Traffic Concentration
Marketing KPIs
3 min read · November 14, 2018

Web Traffic Concentration

Have you ever wondered what those packets sent and received on the small icon of your start bar are? When…

Bastin Gerald Bastin Gerald
Unique Visitors
Sales KPIs
3 min read · November 14, 2018

Unique Visitors

When you analyze a website, in terms of traffic, you have to pay attention especially to two things, namely, the…

Bastin Gerald Bastin Gerald
total-visits
Marketing KPIs
3 min read · November 14, 2018

Total Visits

“Total visits” refers to the total number of visits your website got during a certain period. It’s something very simple,…

Bastin Gerald Bastin Gerald
Website Traffic Lead Ratio
Marketing KPIs
3 min read · November 13, 2018

Website Traffic Lead Ratio

To start with, the website traffic lead ratio provides specific information concerning the number of website visitors that actually converts…

Bastin Gerald Bastin Gerald
Type Metric
Marketing KPIs
3 min read · November 13, 2018

Sessions by Device Type Metric

Today we will focus on another important metric – namely the sessions by device type metric. Expressly, this metric outlines…

Bastin Gerald Bastin Gerald
returning-visitor
Marketing KPIs
2 min read · November 13, 2018

Returning Visitors Metric

So, how loyal are your visitors, if you were to be honest? Do they return after visiting once, or is…

Bastin Gerald Bastin Gerald
return-investment
Marketing KPIs
2 min read · November 13, 2018

Return on Marketing Investment

Marketing involves everything that a business does in order to attract customers and create a loyal relationship with them. The…

Bastin Gerald Bastin Gerald
response-rate
Marketing KPIs
3 min read · November 13, 2018

Response Rate

One of the main ingredients marketers need in order to create the recipe of success is a good response rate.…

Bastin Gerald Bastin Gerald
referral-traffic
Marketing KPIs
3 min read · November 13, 2018

Referral Traffic

Ever seen those pesky ads on the upper right corner of Facebook – the ones that you’re always clicking by…

Bastin Gerald Bastin Gerald
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