14 min read · August 7, 2026

The GROW Coaching Model: How It Works and How Managers Use It

The GROW model is a four-stage coaching framework used by managers and executive coaches to structure goal-focused conversations. GROW stands for Goal, Reality, Options, and... Read more

Bastin Gerald
Bastin Gerald
August 7, 2026  ·  14 min read
Performance Management
6 min read · May 6, 2026

The 4 Pillars of Customer Success: Stories That Stick

Velmurugan Sankara Sr. Customer Success Manager Last updated: July 30, 2025 When you think of a Customer Success Manager (CSM),…

Bastin Gerald Bastin Gerald
Strategy Management
5 min read · July 22, 2026

How does the Balanced Scorecard Drive Business Success in the UAE?

The economic heartbeat of the UAE is relentless, demanding constant innovation, agility, and a clear vision for the future. In…

Bastin Gerald Bastin Gerald
Behavioral Economics
1 min read · July 21, 2025

Why Leading by Example is the Most Powerful Leadership Tool

Here’s a little secret about leadership and not the kind you read in thick business books or hear about in…

Bastin Gerald Bastin Gerald
Behavioral Economics
13 min read · July 21, 2025

Understanding Impostor Syndrome: The What, Why, and How to Beat It

Ever feel like you’re just pretending to be good at your job and any minute now, someone’s going to find…

Bastin Gerald Bastin Gerald
Strategy Management
10 min read · July 22, 2026

What is a Go-to-Market (GTM) Strategy? A 9-Step Guide

When an company is organizing a product launch it requires a well-thought-out strategy. This launch is especially important as it…

Bastin Gerald Bastin Gerald
Project Management
10 min read · May 12, 2026

Why Do Workflows Matter and How Can You Build Them Right?

When you think of the main pillars of any successful, productive organization, what comes to mind? Perhaps it’s the efficiency,…

Bastin Gerald Bastin Gerald
OKR Management
13 min read · July 21, 2025

Beyond the Sprint: How OKRs Supercharge Agile in IT Services

Senthil Rajagopalan President & COO at Profit.co Last updated: July 15, 2025 If you work in IT services, you know…

Bastin Gerald Bastin Gerald
Behavioral Economics
7 min read · July 21, 2025

How a Traditional Coffee Ritual Transformed Employee Engagement

Sasi Dharan Global Marketing Head – Profit.co Last updated: June 23, 2025 An Indian company is on the rise, and…

Bastin Gerald Bastin Gerald
OKR Management
6 min read · December 24, 2025

How to Conduct an Effective Coaching Session and Why It’s Crucial for OKR Success

Eswaramoorthy Gandhan S Strategic Advisor , OKR & Change Management Expert Published Date: June 23, 2025 In organizations that run…

Bastin Gerald Bastin Gerald
Athena

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