Last updated: Nov 2, 2026 Bastin Gerald Founder & CEO at Profit.co Bastin Gerald is the Founder and CEO of Profit.co, where he pioneers AI-driven... Read more
A dashboard is read with you in the room. A report is read without you. That single difference is the…
Bastin Gerald
Any strategy health metric has at least three explanations. The work is not collecting the number, it is ruling out…
Bastin Gerald
Most strategy dashboards are built forward from the data that happens to exist. Build yours backwards from the six decisions…
Bastin Gerald
An SMO that owns execution has already failed. Its job is to make execution impossible to fake. A Strategy Management…
Bastin Gerald
Strategy offices rarely fail because a tool is missing. They fail in the gaps between the tools they already own.…
Bastin Gerald
A CSO does not need another dashboard. They need a system that survives contact with the operating plan. Chief Strategy…
Bastin Gerald
“Your strategy doesn’t fail in the boardroom. It fails somewhere between the all-hands meeting and the Tuesday stand-up, and goal…
Bastin Gerald
The strategy-to-execution gap isn’t one problem. It’s five problems wearing the same name. The strategy-to-execution gap is the measurable distance…
Bastin Gerald
Strategy doesn’t die in the boardroom. It dies in the silence between your last review and your next one. An…
Bastin Gerald
Welcome to Profit.co 👋
How can I help you today?
AI can make mistakes. Consider checking important information.
Messages stored as text. Video and audio are not stored.