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Benefit Tracking·Thought Leadership
6 min read · April 27, 2026

Why Investment Planning Without Benefits Tracking Is Just Budgeting

The missing accountability layer that separates capital allocation from capital performance Most investment planning processes are remarkably effective at allocating capital and remarkably poor at... Read more

Bastin Gerald
Bastin Gerald
April 27, 2026  ·  6 min read
navigating-change
Change Management
6 min read · April 8, 2023

Navigating Change with Kotter’s 8-Step Model

Kotter’s 8-Step Process for Leading Change Change and leadership are inextricably linked, as leaders are Toe for guiding organizations through…

Bastin Gerald Bastin Gerald
mrr_arr-recurring-revenue
KPIs Library
4 min read · April 8, 2023

MRR Vs. ARR: Power of Recurring Revenue Metrics

Are you a marketer, a finance professional, a sales executive, or highly interested in learning more about subscription-based businesses? This…

Bastin Gerald Bastin Gerald
lewin-change-management
Change Management
6 min read · April 6, 2023

Lewin’s Change Management Model for Business Success

Change is the only constant in the ever-evolving business landscape. From total quality management to cultural change, organizations must embrace…

Bastin Gerald Bastin Gerald
10 great okr example customer success
OKR Examples
14 min read · March 31, 2023

10 Great OKR Examples for Customer Success

Ensuring customers reach their desired outcomes while using the product or service is vital. Hence, the customer success team is…

Bastin Gerald Bastin Gerald
6-Habits-of-High-Impact
Strategy Management
6 min read · March 31, 2023

6 Habits of High-Impact Strategy Execution Leaders

In today’s fast-paced and competitive business environment, successful strategy execution is crucial for organizations to stay ahead of the curve.…

Bastin Gerald Bastin Gerald
The-Importance-of-Month
BLOG
5 min read · March 31, 2023

The Importance of Month on Month (MOM) Growth

Introduction Metrics are essential tools for measuring, tracking, and analyzing data related to a business or organization. Metrics help to…

Bastin Gerald Bastin Gerald
Mastering-Key-Concepts
Behavioral Economics
5 min read · March 31, 2023

Mastering Key Concepts of Behavioral Economics

Behavioral economics, a field that combines insights from psychology and economics, has become increasingly relevant in understanding the complex decision-making…

Bastin Gerald Bastin Gerald
12-Behavioral-Economics
Behavioral Economics
9 min read · March 31, 2023

12 Behavioral Economics Secrets for all Marketers

This blog will explore the top 12 behavioral economics concepts and their applications in marketing strategies to create a stronger…

Bastin Gerald Bastin Gerald
The-Seven-Types-of-Competitive-Advantage
Performance Management
10 min read · March 24, 2023

The Seven Types of Competitive Advantage

In today’s fast-paced environment, businesses can only succeed when they stand out. It is challenging to differentiate themselves and attract…

Bastin Gerald Bastin Gerald
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