6 min read · April 27, 2026

Why Investment Planning Without Benefits Tracking Is Just Budgeting

The missing accountability layer that separates capital allocation from capital performance Most investment planning processes are remarkably effective at allocating capital and remarkably poor at... Read more

Bastin Gerald
Bastin Gerald
April 27, 2026  ·  6 min read
Enabling-Decision-Making-Across-Organizational-Levels
Behavioral Economics
9 min read · April 28, 2023

Enabling Decision-Making Across Organizational Levels

Bastin Gerald Founder & CEO at Profit.co Last updated: April 28, 2023 In any organization, decisions can alter the company’s…

Bastin Gerald Bastin Gerald
bridges-transition
Change Management
6 min read · April 21, 2023

Navigating Change with Bridges’ Transition Model

The Bridges Transition Model was formulated and established by William Bridges, an American author, speaker, and organizational consultant. Bridges’ background…

Bastin Gerald Bastin Gerald
Navigating-change-with-kubler
Change Management
7 min read · April 21, 2023

Navigating Change with Kubler-Ross’ Change Curve

The Kubler-Ross Model, more popularly known as the “five stages of grief,” was established and introduced by Swiss-American psychiatrist Elisabeth…

Bastin Gerald Bastin Gerald
adkar
Change Management
6 min read · April 21, 2023

Navigating Change with the ADKAR Model

The ADKAR Model is a fairly new model created by entrepreneur Jeff Hiatt with the individualistic journey of change in…

Bastin Gerald Bastin Gerald
buisiness-strategy
OKR Management
12 min read · April 21, 2023

Detailed Implementation Plan for Business Strategy

A strategy implementation plan is crucial for businesses to effectively execute their strategy by breaking it down into specific tasks,…

Bastin Gerald Bastin Gerald
The-McKinsey
Change Management
6 min read · April 13, 2023

The McKinsey 7-S Framework for Business Success

Change is essential for your team to succeed and grow. Organizational change management consists of many models your team can…

Bastin Gerald Bastin Gerald
Choosing-The-Best-Strategic
KPIs Library
6 min read · April 13, 2023

Choosing the Best Strategic Metrics for Success

You can only achieve objectives by choosing the appropriate metrics to measure and track your progress. Metrics and KPIs are…

Bastin Gerald Bastin Gerald
are-u-ready-chnage
Change Management
12 min read · April 13, 2023

Are You Ready for Change?

Bastin Gerald Founder & CEO at Profit.co Last updated: April 13, 2023 There’s no question that organizational change happens every…

Bastin Gerald Bastin Gerald
key-roles-responsibility
Change Management
24 min read · April 11, 2023

OKR Change Management Program: Key Roles and Responsibilities

Bastin Gerald Founder & CEO at Profit.co Last updated: April 11, 2025 Change Management plays a pivotal role to speed…

Bastin Gerald Bastin Gerald