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Value realisation management is the discipline of tracking whether strategic investments actually deliver the business outcomes they were funded to achieve. It closes the gap... Read more
Social media has evolved from mere buzzwords to essential aspects of our everyday lives. It provides marketers with the opportunity…
Bastin Gerald
Conducting webinars is a great strategy to connect to your audience, but only if you have an audience that registers.…
Bastin Gerald
Introduction Studies show that 81% of customers attempt to care for matters themselves before contacting a service representative. In customer…
Bastin Gerald
When you think of your favorite brand, what comes to mind? Maybe you love the quality of their products or…
Bastin Gerald
Introduction Forbes states that 70 percent of employees would consider leaving their current job for another organization that would invest…
Bastin Gerald
Include webinars in your sales conversion strategy to unlock the power of direct sales. A webinar is an ideal medium…
Bastin Gerald
TL;DR Great leadership is not about title or authority—it’s about influence, alignment, and action. Successful leaders combine adaptable styles with…
Bastin Gerald
TL;DR Effective communication is how people share meaning through verbal, non-verbal, written, and visual methods. Success depends on understanding the…
Bastin Gerald
Call centers are the backbone of customer support for many businesses, and understanding and optimizing performance metrics is crucial to…
Bastin Gerald