Log In Start Free
Benefit Tracking·Thought Leadership
6 min read · April 27, 2026

Why Investment Planning Without Benefits Tracking Is Just Budgeting

The missing accountability layer that separates capital allocation from capital performance Most investment planning processes are remarkably effective at allocating capital and remarkably poor at... Read more

Bastin Gerald
Bastin Gerald
April 27, 2026  ·  6 min read
navigating-decision
Behavioral Economics
7 min read · June 2, 2023

What is Decision-Making? Why is it Important for Business Success?

TL;DR Decision-making in business is the process of choosing the best course of action to achieve organizational goals across operations,…

Bastin Gerald Bastin Gerald
customer-retention
KPIs Library
2 min read · June 2, 2023

Customer Retention and Satisfaction with Webinars

In the current business world, the customer is king. Many companies lose millions of potential revenues due to customer churn.…

Bastin Gerald Bastin Gerald
4-Real-World-Examples-of-Change-Strategy
Change Management
7 min read · May 26, 2023

4 Real-World Examples of Change Strategy

What do all successful companies and organizations have in common? The ability to develop and pivot their strategies for significant…

Bastin Gerald Bastin Gerald
customer_effort_score
KPIs Library
5 min read · May 26, 2023

Customer Effort Score: Measure, Calculate and Enhance Customer Experience

Introduction Delivering exceptional customer experiences can help you attain paramount success. One effective metric that helps organizations gauge the ease…

Bastin Gerald Bastin Gerald
Webinar Metrics
KPIs Library
6 min read · May 26, 2023

Webinar Metrics for Engagement and Interaction

Webinars are excellent and budget-friendly tools to drive business growth through lead generation. In fact, about 73% of sales and…

Bastin Gerald Bastin Gerald
Social Share Metrics_ Definition and Examples
KPIs Library
6 min read · May 26, 2023

Social Share Metrics: Definition and Examples

Social media has evolved from mere buzzwords to essential aspects of our everyday lives. It provides marketers with the opportunity…

Bastin Gerald Bastin Gerald
Five Tips for Increasing Your Webinar Registration and Attendance
KPIs Library
6 min read · May 26, 2023

Five Tips for Increasing Your Webinar Registration and Attendance

Conducting webinars is a great strategy to connect to your audience, but only if you have an audience that registers.…

Bastin Gerald Bastin Gerald
Understanding Self-Service Rate
KPIs Library
4 min read · May 26, 2023

Understanding Self-Service Rate: A Key KPI for Customer Success

Introduction Studies show that 81% of customers attempt to care for matters themselves before contacting a service representative. In customer…

Bastin Gerald Bastin Gerald
Building-Brand-Awareness-Through-Webinars
KPIs Library
5 min read · May 19, 2023

Building Brand Awareness Through Webinars: Strategies and Metrics

When you think of your favorite brand, what comes to mind? Maybe you love the quality of their products or…

Bastin Gerald Bastin Gerald
Load more articles →