21 min read · September 25, 2026

Strategic Initiative KPIs: Four Measurement Layers, and Why Layer One Can Be Green While the Initiative Fails

An initiative delivered on time, on budget, and in full can still be worthless. Delivery is the one layer that can be perfect while nothing... Read more

Bastin Gerald
Bastin Gerald
September 25, 2026  ·  21 min read
OKR Management
16 min read · June 25, 2025

How to Timebox Your Way to Productivity Mastery

Sasi Dharan Global Marketing Head – Profit.co Last updated: May 16, 2025 We all have the same 24 hours in…

Bastin Gerald Bastin Gerald
OKR Management
5 min read · May 16, 2025

Lead Your OKR Program to Success

OKRs (Objectives and Key Results) are like New Year’s resolutions for businesses. Everyone’s pumped up at the start until the…

Bastin Gerald Bastin Gerald
Project Management
17 min read · May 7, 2026

A Comprehensive Guide to Project Management Offices (PMO): Setup, Roles, and Benefits

A PMO centralizes and streamlines project management to enhance efficiency and performance while driving strategic business objectives. A Project Management…

Bastin Gerald Bastin Gerald
Behavioral Economics
10 min read · May 9, 2025

How to Drive Engagement & Growth Through Servant Leadership

Tired of battling the constant drain of employee disengagement? The revolving door of turnover isn’t just frustrating; it costs your…

Bastin Gerald Bastin Gerald
Project Management
10 min read · March 25, 2026

Understanding Lean Portfolio Management for Agile Success

Efficient portfolio management is vital for any modern business seeking to thrive. Market dynamics, customer needs and expectations, and technology…

Bastin Gerald Bastin Gerald
Strategy Management
8 min read · May 2, 2025

Why Strategic Planning Is the Foundation of High-Performance Organizations

Strategic planning encompasses an organization’s goals, objectives, and values, providing clear guidelines to identify and resolve issues effectively. Successful organizations…

Bastin Gerald Bastin Gerald
Performance Management
8 min read · May 2, 2025

Why Your Disconnected Performance Systems Don’t Work

Performance management systems drive talent development and goal alignment, encouraging your team to achieve ambitious performance objectives. Measuring and enhancing…

Bastin Gerald Bastin Gerald
Performance Management
7 min read · May 2, 2025

How AI-Driven Feedback-Worthy Moments Drive Continuous Performance and Growth

Imagine that you are working on a key project… Imagine that you are working on a key project, making fast…

Bastin Gerald Bastin Gerald
OKR Management
6 min read · May 2, 2025

How OKRs Can Actually Reduce Bias and Make Work More Fair

Bias Thrives in Ambiguity At Profit.co, we’ve seen the inside of hundreds of organizations from struggling startups to Fortune 500…

Bastin Gerald Bastin Gerald
Athena

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