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Benefit Tracking·Thought Leadership
6 min read · April 27, 2026

Why Investment Planning Without Benefits Tracking Is Just Budgeting

The missing accountability layer that separates capital allocation from capital performance Most investment planning processes are remarkably effective at allocating capital and remarkably poor at... Read more

Bastin Gerald
Bastin Gerald
April 27, 2026  ·  6 min read
What-is-Confirmation-Bias-and-How-Does-it-Work
KPIs Library
6 min read · November 4, 2022

What is a Marketing Qualified Lead? Definition and MQL Criteria

Introduction Marketing in the technology age creates, shares, delivers, and exchanges offerings that benefit customers, clients, partners, and society. Every…

Bastin Gerald Bastin Gerald
Annual-Contract-Value
KPIs Library
6 min read · November 4, 2022

Annual Contract Value and its Importance For a SaaS Business

Introduction Key SaaS metrics are essential to determine the profitability of a business. They answer crucial questions such as how…

Bastin Gerald Bastin Gerald
okr-captain
OKR Management
25 min read · October 31, 2022

The OKR Captain: Duties and Responsibilities

Bastin Gerald Founder & CEO at Profit.co Last updated: October 31, 2022 OKR Enablement is key for any OKR program’s…

Bastin Gerald Bastin Gerald
Psychology-Behind-Availability
Behavioral Economics
10 min read · October 28, 2022

Psychology Behind Availability Heuristic and Decision Making

TL;DR The availability heuristic is a cognitive bias where people make decisions based on information that comes to mind quickly—often…

Bastin Gerald Bastin Gerald
What-is-a-Marketing-Qualified-Lead
KPIs Library
7 min read · October 28, 2022

What Are Sales Qualified Leads (SQL)? 10 Ways to Get Quality Leads

Introduction When you are considering lead generation, the quality of the lead is more important than its quantity. Sales-qualified directs…

Bastin Gerald Bastin Gerald
Psychology-Behind-Availability
Behavioral Economics
9 min read · October 28, 2022

Hindsight Bias, Assumptions and Predictability

TL;DR Hindsight bias tricks us into believing past outcomes were predictable, even when they weren’t. In organizations, this creates overconfidence,…

Bastin Gerald Bastin Gerald
okr-startups
OKR Examples
11 min read · October 26, 2022

10 Great OKR Examples For Startups

Introduction: Startups have been a buzzword that has been doing the rounds for quite a while. In their initial development…

Bastin Gerald Bastin Gerald
Organizational-strategy
OKR Management
8 min read · October 21, 2022

Organizational Strategy: Meaning, Definition, and Key Elements

Introduction Organizational strategy is essential in all successful businesses, regardless of size or industry. An excellent organizational strategy improves how…

Bastin Gerald Bastin Gerald
performance-management
OKR Management
7 min read · October 21, 2022

Strategy Performance Management and its Importance

Introduction There is a big difference between reality and expectation and fixing it is integral to improving an organization’s performance.…

Bastin Gerald Bastin Gerald
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