21 min read · September 25, 2026

Strategic Initiative KPIs: Four Measurement Layers, and Why Layer One Can Be Green While the Initiative Fails

An initiative delivered on time, on budget, and in full can still be worthless. Delivery is the one layer that can be perfect while nothing... Read more

Bastin Gerald
Bastin Gerald
September 25, 2026  ·  21 min read
Understanding-Baseline-Sales-for-Business-Success
KPIs Library
4 min read · May 31, 2024

Understanding Baseline Sales for Business Success

Understanding and analyzing sales trends is vital for optimal business operations. One crucial metric in this process is baseline sales.…

Bastin Gerald Bastin Gerald
Understanding-Gross-Margin
KPIs Library
5 min read · May 31, 2024

Understanding Gross Margin to Enhance Profitability and Production Efficiency

Gross margin isn’t just a number on a financial statement; it’s a powerful X-ray of your company’s financial health and…

Bastin Gerald Bastin Gerald
safety-incident-rate
KPIs Library
4 min read · October 28, 2024

Understanding and Using the Safety Incident Rate

Every day, over 6,300 people tragically lose their lives in work-related accidents globally, and unplanned downtime in the U.S. alone…

Bastin Gerald Bastin Gerald
project-management-tools
Project Management
8 min read · April 9, 2026

Mastering Effective Work Planning with the Right Project Management Tools

Ever feel like you’re constantly chasing down tasks and deadlines? You meticulously plan every project detail, create beautiful Gantt charts,…

Bastin Gerald Bastin Gerald
leveraging-the-tip-Jar
Behavioral Economics
4 min read · March 18, 2026

Leveraging the Tip Jar Effect for Social Influence

Bastin Gerald Founder & CEO at Profit.co Last updated: May 23, 2024 The “Tip Jar Effect” is a phenomenon in…

Bastin Gerald Bastin Gerald
reduce_framework
Change Management
8 min read · March 19, 2026

What is “Distance” in the REDUCE Framework From the Book Catalyst?

Bastin Gerald Founder & CEO at Profit.co Last updated: May 21, 2024 In “The Catalyst,” Jonah Berger introduces the REDUCE…

Bastin Gerald Bastin Gerald
how-can-the-critical-path
Project Management
5 min read · March 25, 2026

How can the Critical Path Method Guide you in Project Planning?

Introduction You’ve been handed the keys to a complex project, with deadlines looming and a team raring to go. But…

Bastin Gerald Bastin Gerald
burn-the-ships
Change Management
6 min read · March 19, 2026

“Burn the Ships” Strategy for Effective Change Management in Business

Bastin Gerald Founder & CEO at Profit.co Last updated: May 17, 2024 In the realm of change management, the “burn…

Bastin Gerald Bastin Gerald
costs-of-inaction-in-business
Change Management
4 min read · March 19, 2026

Costs of Inaction in Business

Bastin Gerald Founder & CEO at Profit.co Last updated: May 17, 2024 Documenting the cost of inaction in a business…

Bastin Gerald Bastin Gerald
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