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Benefit Tracking·Thought Leadership
6 min read · April 27, 2026

Why Investment Planning Without Benefits Tracking Is Just Budgeting

The missing accountability layer that separates capital allocation from capital performance Most investment planning processes are remarkably effective at allocating capital and remarkably poor at... Read more

Bastin Gerald
Bastin Gerald
April 27, 2026  ·  6 min read
Bounded_Rationality
Behavioral Economics
7 min read · November 18, 2022

Bounded Rationality – Limitations and Examples

TL;DR Bounded rationality explains why people rarely make perfectly logical decisions. Limits in time, information, and mental capacity push us…

Bastin Gerald Bastin Gerald
10-great-okr-examples
OKR Examples
14 min read · November 18, 2022

10 Great OKR Examples For Design Teams

As the world transforms into a virtual marketplace, increasingly significant decisions are made on screen. The influence of the design…

Bastin Gerald Bastin Gerald
Barnum-Effect
Behavioral Economics
7 min read · November 18, 2022

The Psychological Reasoning Behind Barnum Effect

Introduction When you crack open a fortune cookie, the message inside is likely heartwarming or motivating, like, “You are almost…

Bastin Gerald Bastin Gerald
What-is-Representativeness
Behavioral Economics
6 min read · November 11, 2022

Representativeness Heuristic and Decision-Making

Decision-making is a complex process that determines our daily lives, from choosing our meals, our significant others, our purchases, and…

Bastin Gerald Bastin Gerald
Bias-Affect
Behavioral Economics
7 min read · November 11, 2022

How Does Anchoring Bias Affect Decision-Making?

TL;DR Herd mentality is the human tendency to follow the crowd instead of making independent decisions. Driven by fear, uncertainty,…

Bastin Gerald Bastin Gerald
Sales-Win-Rate
KPIs Library
6 min read · November 11, 2022

Sales Win Rate: Definition, Formula, and Techniques to Improve

Metrics are critical measures of performance for any Business and help you learn more about the productivity of your sales…

Bastin Gerald Bastin Gerald
Herd-Mentality
Behavioral Economics
7 min read · November 11, 2022

Herd Mentality: Why Do We Want To Do What Everyone Else Does?

Introduction There are people, and then there are sheeple, which are easily influenced and conform to the majority opinion. People…

Bastin Gerald Bastin Gerald
What-is-Cognitive
Behavioral Economics
11 min read · November 4, 2022

What is Cognitive Dissonance and How to Avoid the Pitfalls?

Decision making is an integral part of organizations. Taking the right decisions at the right time every time plays a…

Bastin Gerald Bastin Gerald
What-is-Confirmation-Bias
Behavioral Economics
10 min read · November 4, 2022

What is Confirmation Bias and How Does it Work?

TL;DR Confirmation bias is the tendency to seek, interpret, and remember information that supports existing beliefs while ignoring contradictory evidence.…

Bastin Gerald Bastin Gerald
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