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Benefit Tracking·Thought Leadership
6 min read · April 27, 2026

Why Investment Planning Without Benefits Tracking Is Just Budgeting

The missing accountability layer that separates capital allocation from capital performance Most investment planning processes are remarkably effective at allocating capital and remarkably poor at... Read more

Bastin Gerald
Bastin Gerald
April 27, 2026  ·  6 min read
what_is_cac
KPIs Library
8 min read · October 21, 2022

What is CAC Payback Period? How Does Reducing the Payback Period Benefit Your Business?

Introduction The cost of onboarding new customers has increased by more than 60% in recent years. With the current trends…

Bastin Gerald Bastin Gerald
What-Is-Net-Burn-Rate
KPIs Library
6 min read · October 14, 2022

What Is Net Burn Rate? Impact and Control of Burn Rate

Introduction Setting goals and achieving them are integral to an organization’s day-to-day operations. Success in attaining those goals needs to…

Bastin Gerald Bastin Gerald
Calculating LTV
BLOG
9 min read · October 14, 2022

Calculating LTV:CAC, The Most Important KPI For Your Business

With the advent of a new wave of businesses that follow emerging business models, it has become necessary to adopt…

Bastin Gerald Bastin Gerald
Strategy-Development
OKR Management
7 min read · October 14, 2022

Introduction and Steps in Strategy Development

What is strategy development? Strategy development identifies strategic options to help an organization grow and accomplish its goals. It involves…

Bastin Gerald Bastin Gerald
sales-strategy
OKR Management
11 min read · October 14, 2022

What Is A Successful Sales Strategy And How To Build One

Contrary to popular belief, good products don’t sell themselves. If you have a great product you’re passionate about, you still…

Bastin Gerald Bastin Gerald
key-steps-successful
OKR Management
8 min read · October 14, 2022

What Are the Key Steps to A Successful Strategy Implementation?

A business manager’s key role is implementing strategy, but what does that mean? Even seasoned managers face challenges in strategy…

Bastin Gerald Bastin Gerald
strategic-priorities
OKR Management
7 min read · October 7, 2022

What Are Strategic Priorities? 10 Steps to Set Strategic Priorities

Did you know that only 44% of leaders feel that their organizations can implement a successful strategy? Companies face numerous…

Bastin Gerald Bastin Gerald
annual-retention-rate
BLOG
8 min read · October 3, 2022

Annual Retention Rate: Why Should You Track It?

In the current competitive market, employee retention is an essential aspect. Losing valuable employees with specialized and high-demand skills is…

Bastin Gerald Bastin Gerald
churn-rate
BLOG
7 min read · October 3, 2022

Churn Rate: What is it? Definition, Formula, and Examples

The churn rate is a percentage of the number of people who discontinue their business with you over a given…

Bastin Gerald Bastin Gerald
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