8 min read · August 12, 2026

Years of Service Recognition: Milestone Programs, Ideas, and Award Examples

Years of service recognition is a structured program that acknowledges employees at specific tenure milestones, typically 1, 3, 5, 10, 15, and 20+ years, with... Read more

Bastin Gerald
Bastin Gerald
August 12, 2026  ·  8 min read
key-roles-responsibility
Change Management
24 min read · March 20, 2026

OKR Change Management Program: Key Roles and Responsibilities

Bastin Gerald Founder & CEO at Profit.co Last updated: April 11, 2025 Change Management plays a pivotal role to speed…

Bastin Gerald Bastin Gerald
navigating-change
Change Management
6 min read · October 28, 2024

Navigating Change with Kotter’s 8-Step Model

Kotter’s 8-Step Process for Leading Change Change and leadership are inextricably linked, as leaders are Toe for guiding organizations through…

Bastin Gerald Bastin Gerald
mrr_arr-recurring-revenue
KPIs Library
4 min read · May 7, 2026

MRR Vs. ARR: Power of Recurring Revenue Metrics

Are you a marketer, a finance professional, a sales executive, or highly interested in learning more about subscription-based businesses? This…

Bastin Gerald Bastin Gerald
lewin-change-management
Change Management
6 min read · January 30, 2026

Lewin’s Change Management Model for Business Success

Change is the only constant in the ever-evolving business landscape. From total quality management to cultural change, organizations must embrace…

Bastin Gerald Bastin Gerald
10 great okr example customer success
OKR Examples
14 min read · April 8, 2026

10 Great OKR Examples for Customer Success

Ensuring customers reach their desired outcomes while using the product or service is vital. Hence, the customer success team is…

Bastin Gerald Bastin Gerald
6-Habits-of-High-Impact
Strategy Management
6 min read · February 11, 2026

6 Habits of High-Impact Strategy Execution Leaders

In today’s fast-paced and competitive business environment, successful strategy execution is crucial for organizations to stay ahead of the curve.…

Bastin Gerald Bastin Gerald
The-Importance-of-Month
BLOG
6 min read · May 7, 2026

The Importance of Month on Month (MOM) Growth

Introduction Metrics are essential tools for measuring, tracking, and analyzing data related to a business or organization. Metrics help to…

Bastin Gerald Bastin Gerald
Mastering-Key-Concepts
Behavioral Economics
5 min read · October 10, 2023

Mastering Key Concepts of Behavioral Economics

Behavioral economics, a field that combines insights from psychology and economics, has become increasingly relevant in understanding the complex decision-making…

Bastin Gerald Bastin Gerald
12-Behavioral-Economics
Behavioral Economics
9 min read · May 12, 2026

12 Behavioral Economics Secrets for all Marketers

This blog will explore the top 12 behavioral economics concepts and their applications in marketing strategies to create a stronger…

Bastin Gerald Bastin Gerald
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