11 min read · July 10, 2026

AI Agents in Your RACI: Where They Fit

AI agents in a RACI chart can hold Responsible, Consulted, or Informed roles, but never Accountable. Most organizations deploy agents without updating governance, which creates... Read more

Bastin Gerald
Bastin Gerald
July 10, 2026  ·  11 min read
Psychology-Behind-Availability
Behavioral Economics
9 min read · February 13, 2026

Hindsight Bias, Assumptions and Predictability

TL;DR Hindsight bias tricks us into believing past outcomes were predictable, even when they weren’t. In organizations, this creates overconfidence,…

Bastin Gerald Bastin Gerald
okr-startups
OKR Examples
11 min read · April 8, 2026

10 Great OKR Examples For Startups

Introduction: Startups have been a buzzword that has been doing the rounds for quite a while. In their initial development…

Bastin Gerald Bastin Gerald
Organizational-strategy
OKR Management
9 min read · June 4, 2026

Organizational Strategy: Meaning, Definition, and Key Elements

Introduction Organizational strategy is essential in all successful businesses, regardless of size or industry. An excellent organizational strategy improves how…

Bastin Gerald Bastin Gerald
performance-management
OKR Management
10 min read · May 14, 2026

Strategy Performance Management and its Importance

Introduction There is a big difference between reality and expectation and fixing it is integral to improving an organization’s performance.…

Bastin Gerald Bastin Gerald
what_is_cac
KPIs Library
8 min read · May 8, 2023

What is CAC Payback Period? How Does Reducing the Payback Period Benefit Your Business?

Introduction The cost of onboarding new customers has increased by more than 60% in recent years. With the current trends…

Bastin Gerald Bastin Gerald
What-Is-Net-Burn-Rate
KPIs Library
6 min read · May 8, 2023

What Is Net Burn Rate? Impact and Control of Burn Rate

Introduction Setting goals and achieving them are integral to an organization’s day-to-day operations. Success in attaining those goals needs to…

Bastin Gerald Bastin Gerald
Calculating LTV
BLOG
9 min read · May 8, 2023

Calculating LTV:CAC, The Most Important KPI For Your Business

With the advent of a new wave of businesses that follow emerging business models, it has become necessary to adopt…

Bastin Gerald Bastin Gerald
Strategy-Development
OKR Management
7 min read · May 11, 2026

Introduction and Steps in Strategy Development

What is strategy development? Strategy development identifies strategic options to help an organization grow and accomplish its goals. It involves…

Bastin Gerald Bastin Gerald
sales-strategy
OKR Management
12 min read · May 7, 2026

What Is A Successful Sales Strategy And How To Build One

Contrary to popular belief, good products don’t sell themselves. If you have a great product you’re passionate about, you still…

Bastin Gerald Bastin Gerald
Athena

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