11 min read · July 10, 2026

AI Agents in Your RACI: Where They Fit

AI agents in a RACI chart can hold Responsible, Consulted, or Informed roles, but never Accountable. Most organizations deploy agents without updating governance, which creates... Read more

Bastin Gerald
Bastin Gerald
July 10, 2026  ·  11 min read
Sales-Win-Rate
KPIs Library
7 min read · May 14, 2026

Sales Win Rate: Definition, Formula, and Techniques to Improve

Metrics are critical measures of performance for any Business and help you learn more about the productivity of your sales…

Bastin Gerald Bastin Gerald
Herd-Mentality
Behavioral Economics
8 min read · May 6, 2026

Herd Mentality: Why Do We Want To Do What Everyone Else Does?

Introduction There are people, and then there are sheeple, which are easily influenced and conform to the majority opinion. People…

Bastin Gerald Bastin Gerald
What-is-Cognitive
Behavioral Economics
11 min read · May 12, 2026

What is Cognitive Dissonance and How to Avoid the Pitfalls?

Decision making is an integral part of organizations. Taking the right decisions at the right time every time plays a…

Bastin Gerald Bastin Gerald
What-is-Confirmation-Bias
Behavioral Economics
10 min read · May 6, 2026

What is Confirmation Bias and How Does it Work?

TL;DR Confirmation bias is the tendency to seek, interpret, and remember information that supports existing beliefs while ignoring contradictory evidence.…

Bastin Gerald Bastin Gerald
What-is-Confirmation-Bias-and-How-Does-it-Work
KPIs Library
6 min read · January 21, 2026

What is a Marketing Qualified Lead? Definition and MQL Criteria

Introduction Marketing in the technology age creates, shares, delivers, and exchanges offerings that benefit customers, clients, partners, and society. Every…

Bastin Gerald Bastin Gerald
Annual-Contract-Value
KPIs Library
6 min read · May 8, 2023

Annual Contract Value and its Importance For a SaaS Business

Introduction Key SaaS metrics are essential to determine the profitability of a business. They answer crucial questions such as how…

Bastin Gerald Bastin Gerald
okr-captain
OKR Management
25 min read · March 20, 2026

The OKR Captain: Duties and Responsibilities

Bastin Gerald Founder & CEO at Profit.co Last updated: October 31, 2022 OKR Enablement is key for any OKR program’s…

Bastin Gerald Bastin Gerald
Psychology-Behind-Availability
Behavioral Economics
10 min read · May 11, 2026

Psychology Behind Availability Heuristic and Decision Making

TL;DR The availability heuristic is a cognitive bias where people make decisions based on information that comes to mind quickly—often…

Bastin Gerald Bastin Gerald
What-is-a-Marketing-Qualified-Lead
KPIs Library
7 min read · September 22, 2023

What Are Sales Qualified Leads (SQL)? 10 Ways to Get Quality Leads

Introduction When you are considering lead generation, the quality of the lead is more important than its quantity. Sales-qualified directs…

Bastin Gerald Bastin Gerald
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