21 min read · September 25, 2026

Strategic Initiative KPIs: Four Measurement Layers, and Why Layer One Can Be Green While the Initiative Fails

An initiative delivered on time, on budget, and in full can still be worthless. Delivery is the one layer that can be perfect while nothing... Read more

Bastin Gerald
Bastin Gerald
September 25, 2026  ·  21 min read
average_talk_time
KPIs Library
4 min read · February 26, 2024

What is the Average Talk Time (ATT) Metric in Customer Service?

Introduction Have you ever felt a spike in frustration during a customer service call? You’re not alone! A staggering 74%…

Bastin Gerald Bastin Gerald
total_calls
KPIs Library
4 min read · September 22, 2023

How to Achieve Customer Success with Total Call Volume Metrics?

Customer success is the ultimate goal of any business that provides products or services to its customers. It means that…

Bastin Gerald Bastin Gerald
comments_per_pull_request
KPIs Library
5 min read · September 22, 2023

Why Comments Per Pull Request KPI Matters?

Software development is a team effort, and collaboration is king. Every coder knows the significance of code reviews, but how…

Bastin Gerald Bastin Gerald
10-Great-OKR-Examples-Event
OKR Examples
14 min read · September 20, 2023

10 Great OKR Examples for Event Execution Excellence

From grand galas to cozy meet-ups, every event is a mission! But success isn’t just about crossing things off a…

Bastin Gerald Bastin Gerald
Influence-of-Missed-Calls
KPIs Library
3 min read · September 16, 2023

Influence of Missed Calls Metrics on Customer Service

Introduction Customer interaction is the pulse of any thriving business. Whether through emails, web chats, or phone calls, every touchpoint…

Bastin Gerald Bastin Gerald
Navigating-Escalation
KPIs Library
6 min read · September 15, 2023

Navigating Escalation Percentage: A Customer Success KPI

Introduction Customer service and satisfaction are essential to a company’s consumer relationship. According to Hubspot, 90% of Americans use customer…

Bastin Gerald Bastin Gerald
How-to-Chart-a-Course
OKR Management
10 min read · September 8, 2023

How to Chart a Course in Strategy & Execution with MECE?

Introduction Sometimes problem-solving in business can make you feel like trying to piece together a jigsaw puzzle without a guiding…

Bastin Gerald Bastin Gerald
How-Google-Consistently
OKR Management
6 min read · May 14, 2026

How Google Consistently Uses OKRs to Achieve Great Results?

Introduction In 1999, shortly following its inaugural year, Google incorporated OKRs, or Objectives and Key Results. The OKR framework remains…

Bastin Gerald Bastin Gerald
enhancing-business-performance
KPIs Library
4 min read · June 8, 2026

Enhancing Business Performance with Employee Retention Rate KPI

In today’s dynamic business landscape, companies compete fiercely not just for market share but also for talent. Retaining top talent…

Bastin Gerald Bastin Gerald
Athena

Welcome to Profit.co 👋

How can I help you today?