Content Downloads

| Category: Marketing.

When talking about Content Downloads, we refer at all the times the users of a certain website decided that the content found on it is important enough for them to save it for later. Of course, this metric has little to do with the amount of money a certain website makes or things like that…. Read more

Click Through Rate (CTR)

| Category: Marketing.

When it comes to internet marketing, Click Through Rate (CTR) is one of the aspects you must really know and understand in depth. This metric measures the number of clicks each advertiser receives on his/her ads. Because it tells a lot about the success of your ads and business, Click Through Rate is a matter… Read more

Brand Awareness Metric

| Category: Marketing.

For a business to be successful, its owner needs to get the brand out there. It needs to become known among the masses – to be recognized instantly by those who interact with it. Most of the brand awareness nowadays is done on social media – particularly on platforms such as Facebook or Twitter. While… Read more

Bounce Rate

| Category: Marketing.

Let us assume that you pass by someone you know, and they don’t say at least “hello!”. Well, this is basically a bounce rate. But in marketing and Internet slang, bounce rate means that somebody is visiting your website, opens it – and then just leaves without even navigating it. Quite frustrating, isn’t? These bounce… Read more

Average Lead Score

| Category: Marketing.

Lead scoring represents the process of assessing the quality of marketing and sales leads by factoring in standard criteria and specific targets. Essentially, these criteria and targets are varied, depending on the buyer’s activity, demographics and user behavior.Usually, these criteria are established by investigating the individualities of an existing customer base. To that end, lead… Read more