Log In Start Free

KPIs Library

136 articles
KPIs Library
8 min read · January 20, 2023

8 User Engagement Metrics You Should Measure in 2026

It’s no secret that measuring the success of your website or business hinges on user engagement metrics. But what is…

Bastin Gerald Bastin Gerald
conversion_metrics_for_digital_marketing
KPIs Library
9 min read · December 30, 2022

Top 10 Conversion Metrics for Digital Marketing

Introduction More than a sound digital marketing strategy is needed to ensure success. There is only one way to measure…

Bastin Gerald Bastin Gerald
what-are-vanity_metrics
KPIs Library
8 min read · December 30, 2022

What Are Vanity Metrics, and How to Avoid Them?

Digital marketing metrics are the driving force behind digital marketing. While data is abundant, using the right metrics to measure…

Bastin Gerald Bastin Gerald
10-key-recruitment
KPIs Library
6 min read · December 9, 2022

10 Key Recruitment Metrics to Improve the Hiring Process

Recruiting a strong team is vital to any organization’s performance, productivity and growth. Recruiting metrics enable and promote data-driven hiring…

Bastin Gerald Bastin Gerald
Pareto-Chart
KPIs Library
10 min read · November 25, 2022

What is a Pareto Chart and How to Create One?

Organizations often have to take important decisions that can either make or break their success. Making the right decisions at…

Bastin Gerald Bastin Gerald
Sales-Win-Rate
KPIs Library
7 min read · November 11, 2022

Sales Win Rate: Definition, Formula, and Techniques to Improve

Metrics are critical measures of performance for any Business and help you learn more about the productivity of your sales…

Bastin Gerald Bastin Gerald
What-is-Confirmation-Bias-and-How-Does-it-Work
KPIs Library
6 min read · November 4, 2022

What is a Marketing Qualified Lead? Definition and MQL Criteria

Introduction Marketing in the technology age creates, shares, delivers, and exchanges offerings that benefit customers, clients, partners, and society. Every…

Bastin Gerald Bastin Gerald
Annual-Contract-Value
KPIs Library
6 min read · November 4, 2022

Annual Contract Value and its Importance For a SaaS Business

Introduction Key SaaS metrics are essential to determine the profitability of a business. They answer crucial questions such as how…

Bastin Gerald Bastin Gerald
What-is-a-Marketing-Qualified-Lead
KPIs Library
7 min read · October 28, 2022

What Are Sales Qualified Leads (SQL)? 10 Ways to Get Quality Leads

Introduction When you are considering lead generation, the quality of the lead is more important than its quantity. Sales-qualified directs…

Bastin Gerald Bastin Gerald
Load more articles →