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Strategic Planning Software
12 min read · June 23, 2026

The Strategic Planning Process: How to Bridge Strategy and Execution

A strategic planning process is the sequence of decisions an organization makes to set direction, prioritize resources, and track progress against long-term goals. Six stages... Read more

Bastin Gerald
Bastin Gerald
June 23, 2026  ·  12 min read
Company OKR Achieve 40% ARR growth by Q4 2026 Sales Product Cascading OKR hierarchy · profit.co
New Leads Generated
Marketing KPIs
3 min read · July 11, 2023

New Leads Generated

This is a term that will help you figure out if your marketing campaigns were successful. There’s no need for…

Bastin Gerald Bastin Gerald
Net-Promoter-Score
Marketing KPIs
2 min read · June 26, 2023

Net Promoter Score

The net promoter score, whose abbreviation is NPS, aims at assessing a customer’s willingness to promoting a specific product to…

Bastin Gerald Bastin Gerald
Marketing Originated Customers
Marketing KPIs
3 min read · May 8, 2023

Marketing Originated Customers

Among the three basic marketing metrics strategies every business should be measuring you might find this unusual, yet very useful…

Bastin Gerald Bastin Gerald
Lifetime-Value-Customer
Marketing KPIs
3 min read · July 5, 2023

Lifetime Value: Customer Acquisition Cost (LTV: CAC)

If you’re not new in the marketing world, you’ve probably heard about the LTV: CAC metric. Short for Lifetime Value:…

Bastin Gerald Bastin Gerald
Lead-Conversion-Rate
Marketing KPIs
3 min read · June 26, 2023

Lead Conversion Rate

Without a doubt, one of the most significant measurements for tracking your marketing process is the lead conversion rate. Lead…

Bastin Gerald Bastin Gerald
Keyword Performance
Marketing KPIs
2 min read · May 8, 2023

Keyword Performance

Nowadays, a brand’s online performance is imminently linked with its keyword performance. To that end, the keyword ranking performance metric…

Bastin Gerald Bastin Gerald
Incremental Sales
Marketing KPIs
3 min read · May 8, 2023

Incremental Sales

When it comes to marketing campaigns, sales are the most important things to consider. The more you sell, the more…

Bastin Gerald Bastin Gerald
Funnel-Conversion-Rate
Marketing KPIs
3 min read · June 26, 2023

Funnel Conversion Rate

If you aim at selling a product or service online, you are already possessing a conversion funnel and therefore, the…

Bastin Gerald Bastin Gerald
First Visit Metric
Marketing KPIs
3 min read · May 8, 2023

First Visit Metric

We all know that first impressions are crucial, regardless of where we are. Whether we are trying to impress a…

Bastin Gerald Bastin Gerald
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