10 min read · July 16, 2026

What is People Analytics and Why does Most HR Data Fail to Drive Decisions?

People analytics is the practice of using employee data, from performance reviews, goal completion, and engagement scores, to make evidence-based workforce decisions. It replaces gut-feel... Read more

Bastin Gerald
Bastin Gerald
July 16, 2026  ·  10 min read
avg-purchase-value
Sales KPIs
3 min read · May 8, 2023

Average Purchase Value

When talking about the Average Purchase Value, it is referred to the average sales value of each processed sales transaction.…

Bastin Gerald Bastin Gerald
Average Profit Margin
Sales KPIs
3 min read · May 8, 2023

Average Profit Margin

As a business owner, it is utterly mandatory to turn to mathematics and formulas in order to track your financial…

Bastin Gerald Bastin Gerald
Web Traffic Sources
Marketing KPIs
3 min read · June 28, 2023

Web Traffic Sources

Visitors are the ones driving traffic to your website and sustaining it. Basically, a website would be nothing without visitors,…

Bastin Gerald Bastin Gerald
Traffic Concentration
Marketing KPIs
3 min read · June 28, 2023

Web Traffic Concentration

Have you ever wondered what those packets sent and received on the small icon of your start bar are? When…

Bastin Gerald Bastin Gerald
Unique Visitors
Sales KPIs
3 min read · May 8, 2023

Unique Visitors

When you analyze a website, in terms of traffic, you have to pay attention especially to two things, namely, the…

Bastin Gerald Bastin Gerald
total-visits
Marketing KPIs
3 min read · June 28, 2023

Total Visits

“Total visits” refers to the total number of visits your website got during a certain period. It’s something very simple,…

Bastin Gerald Bastin Gerald
Website Traffic Lead Ratio
Marketing KPIs
3 min read · July 11, 2023

Website Traffic Lead Ratio

To start with, the website traffic lead ratio provides specific information concerning the number of website visitors that actually converts…

Bastin Gerald Bastin Gerald
Type Metric
Marketing KPIs
3 min read · May 8, 2023

Sessions by Device Type Metric

Today we will focus on another important metric – namely the sessions by device type metric. Expressly, this metric outlines…

Bastin Gerald Bastin Gerald
returning-visitor
Marketing KPIs
2 min read · May 8, 2023

Returning Visitors Metric

So, how loyal are your visitors, if you were to be honest? Do they return after visiting once, or is…

Bastin Gerald Bastin Gerald
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