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Benefit Tracking·Thought Leadership
6 min read · April 27, 2026

Why Investment Planning Without Benefits Tracking Is Just Budgeting

The missing accountability layer that separates capital allocation from capital performance Most investment planning processes are remarkably effective at allocating capital and remarkably poor at... Read more

Bastin Gerald
Bastin Gerald
April 27, 2026  ·  6 min read
Click-Through-Rate
Marketing KPIs
3 min read · November 13, 2018

Click Through Rate (CTR)

OKRs are the most proficient performance management tool that allows you to align and support your organization’s goals. With OKRs…

Bastin Gerald Bastin Gerald
Brand-Awareness-Metric
Marketing KPIs
3 min read · November 13, 2018

Brand Awareness Metric

For a business to be successful, its owner needs to get the brand out there. It needs to become known…

Bastin Gerald Bastin Gerald
Bounce-Rate
Marketing KPIs
3 min read · November 13, 2018

Bounce Rate

Let us assume that you pass by someone you know, and they don’t say at least “hello!”. Well, this is…

Bastin Gerald Bastin Gerald
Supply chain - Perfect order measurement
Supply Chain KPIs
2 min read · November 13, 2018

Perfect Order Measurement

If your business deals with a supply chain, then you should be very well informed about the supply chain metrics…

Bastin Gerald Bastin Gerald
Inventory-Turnover-Ratio
Finance KPIs
3 min read · November 13, 2018

Inventory Turnover Ratio

Now we’ll look into the efficiency ratio that is the inventory turnover ratio. This ratio is used to determine whether…

Bastin Gerald Bastin Gerald
inventory_suppy
Supply Chain KPIs
5 min read · November 13, 2018

Inventory Days of Supply

Introduction Do you know how long it takes for your business to sell its entire inventory? Imagine having the insight…

Bastin Gerald Bastin Gerald
gmroi
Sales KPIs
3 min read · November 13, 2018

Gross Margin Return on Investment (GMROI)

Did you know that you can turn inventory into cash that is above the price of the inventory? If not,…

Bastin Gerald Bastin Gerald
fill-rate
Supply Chain KPIs
3 min read · November 13, 2018

Fill Rate

Fill rate denotes the fraction of customer demand that meets their expectation through instant stock availability without any issue in…

Bastin Gerald Bastin Gerald
day-sale-out
Supply Chain KPIs
7 min read · November 13, 2018

Days Sales Outstanding

Days Sales Outstanding (DSO) is important in the tech industry as companies often operate on a subscription or recurring revenue…

Bastin Gerald Bastin Gerald
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