10 min read · July 16, 2026

What is People Analytics and Why does Most HR Data Fail to Drive Decisions?

People analytics is the practice of using employee data, from performance reviews, goal completion, and engagement scores, to make evidence-based workforce decisions. It replaces gut-feel... Read more

Bastin Gerald
Bastin Gerald
July 16, 2026  ·  10 min read
Successful to unsuccessful tenders
Sales KPIs
3 min read · May 8, 2023

Order Frequency

As an entrepreneur who is passionate about the services that you are selling, in an efficient way, you will need…

Bastin Gerald Bastin Gerald
missed-sales
Sales KPIs
3 min read · May 8, 2023

Missed Sales Opportunities

So, you have identified your potential customers – well, now it’s time to contact and turn them into paying customers.…

Bastin Gerald Bastin Gerald
Leads Generated by Agents
Sales KPIs
3 min read · May 8, 2023

Leads Generated by Agents

When you can’t generate enough leads for your company, you may turn around and ask for help from outside your…

Bastin Gerald Bastin Gerald
First Appointment to Sales Ratio
Sales KPIs
3 min read · May 8, 2023

First Appointment to Sales Ratio

Another metric that has been proven to be quite valuable for both staff managers and employees is the first appointment…

Bastin Gerald Bastin Gerald
customer-acquisition
Sales KPIs
3 min read · May 8, 2023

Customer Acquisition

As soon as you start your own business, either it’s selling a product or a service, you and the rest…

Bastin Gerald Bastin Gerald
coupon_conversion
Sales KPIs
3 min read · May 8, 2023

Coupon Conversion

Coupons are a customer’s dream since they allow them to buy a certain product at a lower price. In the…

Bastin Gerald Bastin Gerald
Conversation to Appointment Rate
Sales KPIs
3 min read · May 8, 2023

Conversation to Appointment Rate

After prospecting for potential customers for the products/services of your business, your sales team will most likely have a conversation…

Bastin Gerald Bastin Gerald
channel_margin
Sales KPIs
3 min read · May 8, 2023

Channel Margin

The Channel Margin is a pretty easy to understand metric – basically, it’s the difference between the price a manufacturer…

Bastin Gerald Bastin Gerald
cannibalization
Sales KPIs
3 min read · May 8, 2023

Cannibalization Rate in Sales and Marketing

If you own a business, you already know the impact certain products have on customers compared to others. At the…

Bastin Gerald Bastin Gerald
Athena

Welcome to Profit.co 👋

How can I help you today?