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Strategic Planning Software
9 min read · June 23, 2026

What is Strategic Portfolio Management (SPM)?

Strategic portfolio management (SPM) is the practice of selecting, prioritizing, and governing an organization’s project investments to maximize strategic impact. It sits above day-to-day project... Read more

Bastin Gerald
Bastin Gerald
June 23, 2026  ·  9 min read
Website Traffic Lead Ratio
Marketing KPIs
3 min read · July 11, 2023

Website Traffic Lead Ratio

To start with, the website traffic lead ratio provides specific information concerning the number of website visitors that actually converts…

Bastin Gerald Bastin Gerald
Type Metric
Marketing KPIs
3 min read · May 8, 2023

Sessions by Device Type Metric

Today we will focus on another important metric – namely the sessions by device type metric. Expressly, this metric outlines…

Bastin Gerald Bastin Gerald
returning-visitor
Marketing KPIs
2 min read · May 8, 2023

Returning Visitors Metric

So, how loyal are your visitors, if you were to be honest? Do they return after visiting once, or is…

Bastin Gerald Bastin Gerald
return-investment
Marketing KPIs
2 min read · June 28, 2023

Return on Marketing Investment

Marketing involves everything that a business does in order to attract customers and create a loyal relationship with them. The…

Bastin Gerald Bastin Gerald
response-rate
Marketing KPIs
3 min read · July 11, 2023

Response Rate

One of the main ingredients marketers need in order to create the recipe of success is a good response rate.…

Bastin Gerald Bastin Gerald
referral-traffic
Marketing KPIs
3 min read · July 11, 2023

Referral Traffic

Ever seen those pesky ads on the upper right corner of Facebook – the ones that you’re always clicking by…

Bastin Gerald Bastin Gerald
Purchase Funnel
Marketing KPIs
3 min read · July 11, 2023

Purchase Funnel

When you’re a customer, you research, compare and evaluate before you decide to throw money. In other words, you don’t…

Bastin Gerald Bastin Gerald
Page Views per Session
Marketing KPIs
3 min read · July 11, 2023

Page Views per Session

When talking about page views per session, we are not looking just at a metric that helps us manage our…

Bastin Gerald Bastin Gerald
Online Conversions Metric
Marketing KPIs
3 min read · July 11, 2023

Online Conversions Metric

Another metric that marketers find extremely useful is the online conversions metric. This determines the efficacy of your marketing strategy…

Bastin Gerald Bastin Gerald
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