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People analytics is the practice of using employee data, from performance reviews, goal completion, and engagement scores, to make evidence-based workforce decisions. It replaces gut-feel... Read more
As an entrepreneur who is passionate about the services that you are selling, in an efficient way, you will need…
Bastin Gerald
So, you have identified your potential customers – well, now it’s time to contact and turn them into paying customers.…
Bastin Gerald
When you can’t generate enough leads for your company, you may turn around and ask for help from outside your…
Bastin Gerald
Another metric that has been proven to be quite valuable for both staff managers and employees is the first appointment…
Bastin Gerald
As soon as you start your own business, either it’s selling a product or a service, you and the rest…
Bastin Gerald
Coupons are a customer’s dream since they allow them to buy a certain product at a lower price. In the…
Bastin Gerald
After prospecting for potential customers for the products/services of your business, your sales team will most likely have a conversation…
Bastin Gerald
The Channel Margin is a pretty easy to understand metric – basically, it’s the difference between the price a manufacturer…
Bastin Gerald
If you own a business, you already know the impact certain products have on customers compared to others. At the…
Bastin Gerald
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