Log In Start Free
Strategic Planning Software
11 min read · June 23, 2026

Strategic Planning Tools: How to Connect OKRs to Project Execution

Strategic planning tools are platforms that connect annual company strategy to quarterly OKRs, project portfolios, and team-level execution. The most effective platforms integrate OKR management,... Read more

Bastin Gerald
Bastin Gerald
June 23, 2026  ·  11 min read
External Website Links
Marketing KPIs
3 min read · May 8, 2023

External Website Links

We’ll start with defining what an external website link is. To that end, an external website link is a hyperlink…

Bastin Gerald Bastin Gerald
End Action Rate KPI
Marketing KPIs
2 min read · May 8, 2023

End Action Rate KPI

We live in the era of continually evolving technology. This could make it a real challenge for companies to up…

Bastin Gerald Bastin Gerald
Dormancy Rate
Marketing KPIs
3 min read · May 8, 2023

Dormancy Rate

Fact: sleeping or just taking a nap is good for your health. But when it comes to marketing, dormancy rates…

Bastin Gerald Bastin Gerald
Customer Share by Category
Marketing KPIs
3 min read · May 8, 2023

Customer Share by Category

Today we’ll be looking in customer share and why this is one more important than market share, in our opinion.…

Bastin Gerald Bastin Gerald
Customer Attrition
Marketing KPIs
3 min read · May 8, 2023

Customer Attrition

Customers don’t always stay with a company forever. For multiple reasons, they leave, and you are left with fewer customers…

Bastin Gerald Bastin Gerald
Cost-per-Lead-Metric
Marketing KPIs
2 min read · May 8, 2023

Cost per Lead Metric

The cost per lead is an essential metric for several reasons. A marketing campaign is only profitable when it reaches…

Bastin Gerald Bastin Gerald
Cost Per Action
Marketing KPIs
3 min read · May 8, 2023

Cost per Action (CPA)

The Cost per Action is a payment model used in online advertising, in which the payment is based only on…

Bastin Gerald Bastin Gerald
Content Downloads
Marketing KPIs
3 min read · May 8, 2023

Content Downloads

When talking about Content Downloads, we refer at all the times the users of a certain website decided that the…

Bastin Gerald Bastin Gerald
Click-Through-Rate
Marketing KPIs
3 min read · November 8, 2023

Click Through Rate (CTR)

OKRs are the most proficient performance management tool that allows you to align and support your organization’s goals. With OKRs…

Bastin Gerald Bastin Gerald
Load more articles →