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People analytics is the practice of using employee data, from performance reviews, goal completion, and engagement scores, to make evidence-based workforce decisions. It replaces gut-feel... Read more
We live in the era of continually evolving technology. This could make it a real challenge for companies to up…
Bastin Gerald
Fact: sleeping or just taking a nap is good for your health. But when it comes to marketing, dormancy rates…
Bastin Gerald
Today we’ll be looking in customer share and why this is one more important than market share, in our opinion.…
Bastin Gerald
Customers don’t always stay with a company forever. For multiple reasons, they leave, and you are left with fewer customers…
Bastin Gerald
The cost per lead is an essential metric for several reasons. A marketing campaign is only profitable when it reaches…
Bastin Gerald
The Cost per Action is a payment model used in online advertising, in which the payment is based only on…
Bastin Gerald
When talking about Content Downloads, we refer at all the times the users of a certain website decided that the…
Bastin Gerald
OKRs are the most proficient performance management tool that allows you to align and support your organization’s goals. With OKRs…
Bastin Gerald
For a business to be successful, its owner needs to get the brand out there. It needs to become known…
Bastin Gerald
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