10 min read · July 16, 2026

What is People Analytics and Why does Most HR Data Fail to Drive Decisions?

People analytics is the practice of using employee data, from performance reviews, goal completion, and engagement scores, to make evidence-based workforce decisions. It replaces gut-feel... Read more

Bastin Gerald
Bastin Gerald
July 16, 2026  ·  10 min read
End Action Rate KPI
Marketing KPIs
2 min read · May 8, 2023

End Action Rate KPI

We live in the era of continually evolving technology. This could make it a real challenge for companies to up…

Bastin Gerald Bastin Gerald
Dormancy Rate
Marketing KPIs
3 min read · May 8, 2023

Dormancy Rate

Fact: sleeping or just taking a nap is good for your health. But when it comes to marketing, dormancy rates…

Bastin Gerald Bastin Gerald
Customer Share by Category
Marketing KPIs
3 min read · May 8, 2023

Customer Share by Category

Today we’ll be looking in customer share and why this is one more important than market share, in our opinion.…

Bastin Gerald Bastin Gerald
Customer Attrition
Marketing KPIs
3 min read · May 8, 2023

Customer Attrition

Customers don’t always stay with a company forever. For multiple reasons, they leave, and you are left with fewer customers…

Bastin Gerald Bastin Gerald
Cost-per-Lead-Metric
Marketing KPIs
2 min read · May 8, 2023

Cost per Lead Metric

The cost per lead is an essential metric for several reasons. A marketing campaign is only profitable when it reaches…

Bastin Gerald Bastin Gerald
Cost Per Action
Marketing KPIs
3 min read · May 8, 2023

Cost per Action (CPA)

The Cost per Action is a payment model used in online advertising, in which the payment is based only on…

Bastin Gerald Bastin Gerald
Content Downloads
Marketing KPIs
3 min read · May 8, 2023

Content Downloads

When talking about Content Downloads, we refer at all the times the users of a certain website decided that the…

Bastin Gerald Bastin Gerald
Click-Through-Rate
Marketing KPIs
3 min read · November 8, 2023

Click Through Rate (CTR)

OKRs are the most proficient performance management tool that allows you to align and support your organization’s goals. With OKRs…

Bastin Gerald Bastin Gerald
Brand-Awareness-Metric
Marketing KPIs
3 min read · May 8, 2023

Brand Awareness Metric

For a business to be successful, its owner needs to get the brand out there. It needs to become known…

Bastin Gerald Bastin Gerald
Athena

Welcome to Profit.co 👋

How can I help you today?