21 min read · September 25, 2026

Strategic Initiative KPIs: Four Measurement Layers, and Why Layer One Can Be Green While the Initiative Fails

An initiative delivered on time, on budget, and in full can still be worthless. Delivery is the one layer that can be perfect while nothing... Read more

Bastin Gerald
Bastin Gerald
September 25, 2026  ·  21 min read
average-customer-satisfaction-score
Customer Support KPIs
4 min read · February 1, 2024

Average Customer Satisfaction Score (Average CSAT Score)

As you were growing your business, you would have come up with strategies that strengthen the relationship between what your…

Bastin Gerald Bastin Gerald
Operations OKRs
OKR Management
1 min read · May 8, 2023

Operations OKRs

Let’s examine a few examples of how operations departments can utilize OKR from the top down. Example 1: Work Environment…

Bastin Gerald Bastin Gerald
Finance OKR Examples
OKR Management
3 min read · September 15, 2025

Finance OKR Examples

The OKR method has proved itself to be a highly effective way to structure and achieve objectives since the 1970s.…

Bastin Gerald Bastin Gerald
Marketing OKRs
OKR Management
1 min read · May 8, 2023

Marketing OKRs

The nature of marketing work necessarily entails a much broader and less defined industry standard for establishing and maintaining KPIs.…

Bastin Gerald Bastin Gerald
Engineering OKRs
OKR Management
3 min read · August 14, 2023

Engineering OKRs

The main duty of the engineering team is to lean, focus and spread knowledge over a series of technology and…

Bastin Gerald Bastin Gerald
Sales OKRs
OKR Management
3 min read · August 14, 2023

Sales OKRs

OKR can be a powerful tool for sales teams to achieve better turnout and higher productivity than you thought possible.…

Bastin Gerald Bastin Gerald
steps-to-implement
OKR Management
9 min read · May 14, 2026

7 Steps to Implement Your OKRs

Industry-leading companies have famously used OKRs to better measure and achieve their goals. Google, Amazon, Spotify, and more technology giants…

Bastin Gerald Bastin Gerald
Preparing for OKR
OKR Management
4 min read · May 8, 2023

Preparing for OKR

In the right hands, OKRs can be the most effective goal management tool that can help you track your performance…

Bastin Gerald Bastin Gerald
okrs-vs-kpis
OKR Management
6 min read · May 12, 2026

OKRs vs KPIs

okr vs kpi In our discussions with many OKR enthusiasts and prospects, one of the most frequently asked questions is…

Bastin Gerald Bastin Gerald
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