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Benefit Tracking·Thought Leadership
6 min read · April 27, 2026

Why Investment Planning Without Benefits Tracking Is Just Budgeting

The missing accountability layer that separates capital allocation from capital performance Most investment planning processes are remarkably effective at allocating capital and remarkably poor at... Read more

Bastin Gerald
Bastin Gerald
April 27, 2026  ·  6 min read
Goal Completion Rate
Marketing KPIs
3 min read · November 13, 2018

Goal Completion Rate

Utilizing digital marketing metrics is highly recommended for assessing your campaign’s effectiveness. And the goal completion rate makes no exception…

Bastin Gerald Bastin Gerald
External Website Links
Marketing KPIs
3 min read · November 13, 2018

External Website Links

We’ll start with defining what an external website link is. To that end, an external website link is a hyperlink…

Bastin Gerald Bastin Gerald
End Action Rate KPI
Marketing KPIs
2 min read · November 13, 2018

End Action Rate KPI

We live in the era of continually evolving technology. This could make it a real challenge for companies to up…

Bastin Gerald Bastin Gerald
Dormancy Rate
Marketing KPIs
3 min read · November 13, 2018

Dormancy Rate

Fact: sleeping or just taking a nap is good for your health. But when it comes to marketing, dormancy rates…

Bastin Gerald Bastin Gerald
Customer Share by Category
Marketing KPIs
3 min read · November 13, 2018

Customer Share by Category

Today we’ll be looking in customer share and why this is one more important than market share, in our opinion.…

Bastin Gerald Bastin Gerald
Customer Attrition
Marketing KPIs
3 min read · November 13, 2018

Customer Attrition

Customers don’t always stay with a company forever. For multiple reasons, they leave, and you are left with fewer customers…

Bastin Gerald Bastin Gerald
Cost-per-Lead-Metric
Marketing KPIs
2 min read · November 13, 2018

Cost per Lead Metric

The cost per lead is an essential metric for several reasons. A marketing campaign is only profitable when it reaches…

Bastin Gerald Bastin Gerald
Cost Per Action
Marketing KPIs
3 min read · November 13, 2018

Cost per Action (CPA)

The Cost per Action is a payment model used in online advertising, in which the payment is based only on…

Bastin Gerald Bastin Gerald
Content Downloads
Marketing KPIs
3 min read · November 13, 2018

Content Downloads

When talking about Content Downloads, we refer at all the times the users of a certain website decided that the…

Bastin Gerald Bastin Gerald
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