Log In Start Free
Benefit Tracking·Thought Leadership
6 min read · April 27, 2026

Why Investment Planning Without Benefits Tracking Is Just Budgeting

The missing accountability layer that separates capital allocation from capital performance Most investment planning processes are remarkably effective at allocating capital and remarkably poor at... Read more

Bastin Gerald
Bastin Gerald
April 27, 2026  ·  6 min read
Type Metric
Marketing KPIs
3 min read · November 13, 2018

Sessions by Device Type Metric

Today we will focus on another important metric – namely the sessions by device type metric. Expressly, this metric outlines…

Bastin Gerald Bastin Gerald
returning-visitor
Marketing KPIs
2 min read · November 13, 2018

Returning Visitors Metric

So, how loyal are your visitors, if you were to be honest? Do they return after visiting once, or is…

Bastin Gerald Bastin Gerald
return-investment
Marketing KPIs
2 min read · November 13, 2018

Return on Marketing Investment

Marketing involves everything that a business does in order to attract customers and create a loyal relationship with them. The…

Bastin Gerald Bastin Gerald
response-rate
Marketing KPIs
3 min read · November 13, 2018

Response Rate

One of the main ingredients marketers need in order to create the recipe of success is a good response rate.…

Bastin Gerald Bastin Gerald
referral-traffic
Marketing KPIs
3 min read · November 13, 2018

Referral Traffic

Ever seen those pesky ads on the upper right corner of Facebook – the ones that you’re always clicking by…

Bastin Gerald Bastin Gerald
Purchase Funnel
Marketing KPIs
3 min read · November 13, 2018

Purchase Funnel

When you’re a customer, you research, compare and evaluate before you decide to throw money. In other words, you don’t…

Bastin Gerald Bastin Gerald
Page Views per Session
Marketing KPIs
3 min read · November 13, 2018

Page Views per Session

When talking about page views per session, we are not looking just at a metric that helps us manage our…

Bastin Gerald Bastin Gerald
Online Conversions Metric
Marketing KPIs
3 min read · November 13, 2018

Online Conversions Metric

Another metric that marketers find extremely useful is the online conversions metric. This determines the efficacy of your marketing strategy…

Bastin Gerald Bastin Gerald
Newsletter-Signup-Conversion-Rate
Marketing KPIs
3 min read · November 13, 2018

Newsletter Signup Conversion Rate

In today’s article, we’ll discuss about the newsletter signup conversion rate. We’ll answer the most frequently asked questions on the…

Bastin Gerald Bastin Gerald
Load more articles →