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Benefit Tracking·Thought Leadership
6 min read · April 27, 2026

Why Investment Planning Without Benefits Tracking Is Just Budgeting

The missing accountability layer that separates capital allocation from capital performance Most investment planning processes are remarkably effective at allocating capital and remarkably poor at... Read more

Bastin Gerald
Bastin Gerald
April 27, 2026  ·  6 min read
channel_margin
Sales KPIs
3 min read · November 14, 2018

Channel Margin

The Channel Margin is a pretty easy to understand metric – basically, it’s the difference between the price a manufacturer…

Bastin Gerald Bastin Gerald
cannibalization
Sales KPIs
3 min read · November 14, 2018

Cannibalization Rate in Sales and Marketing

If you own a business, you already know the impact certain products have on customers compared to others. At the…

Bastin Gerald Bastin Gerald
avg-purchase-value
Sales KPIs
3 min read · November 14, 2018

Average Purchase Value

When talking about the Average Purchase Value, it is referred to the average sales value of each processed sales transaction.…

Bastin Gerald Bastin Gerald
Average Profit Margin
Sales KPIs
3 min read · November 14, 2018

Average Profit Margin

As a business owner, it is utterly mandatory to turn to mathematics and formulas in order to track your financial…

Bastin Gerald Bastin Gerald
Web Traffic Sources
Marketing KPIs
3 min read · November 14, 2018

Web Traffic Sources

Visitors are the ones driving traffic to your website and sustaining it. Basically, a website would be nothing without visitors,…

Bastin Gerald Bastin Gerald
Traffic Concentration
Marketing KPIs
3 min read · November 14, 2018

Web Traffic Concentration

Have you ever wondered what those packets sent and received on the small icon of your start bar are? When…

Bastin Gerald Bastin Gerald
Unique Visitors
Sales KPIs
3 min read · November 14, 2018

Unique Visitors

When you analyze a website, in terms of traffic, you have to pay attention especially to two things, namely, the…

Bastin Gerald Bastin Gerald
total-visits
Marketing KPIs
3 min read · November 14, 2018

Total Visits

“Total visits” refers to the total number of visits your website got during a certain period. It’s something very simple,…

Bastin Gerald Bastin Gerald
Website Traffic Lead Ratio
Marketing KPIs
3 min read · November 13, 2018

Website Traffic Lead Ratio

To start with, the website traffic lead ratio provides specific information concerning the number of website visitors that actually converts…

Bastin Gerald Bastin Gerald
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