10 min read · July 16, 2026

What is People Analytics and Why does Most HR Data Fail to Drive Decisions?

People analytics is the practice of using employee data, from performance reviews, goal completion, and engagement scores, to make evidence-based workforce decisions. It replaces gut-feel... Read more

Bastin Gerald
Bastin Gerald
July 16, 2026  ·  10 min read
debt_service_coverage_ratio
Finance KPIs
3 min read · June 8, 2026

The Debt Service Coverage Ratio (DSCR)

The debt service coverage ratio is another financial ratio that provides insight into a company’s financial situation. Expressly, it determines…

Bastin Gerald Bastin Gerald
Debt Ratio
Finance KPIs
3 min read · June 8, 2026

Debt Ratio

Today, we will concentrate our attention on the debt ratio – a solvency ratio whose purpose is to measure a…

Bastin Gerald Bastin Gerald
unit_sales
Sales KPIs
3 min read · November 22, 2022

Unit sales to average market unit sales

The Unit Sales to Average Market Unit Sales metric is used by businesses to determine and track the total sales…

Bastin Gerald Bastin Gerald
Trial Accounts
Sales KPIs
3 min read · November 22, 2022

Trial Accounts

Trial Accounts refer to those customers that are interested and committed to your product. Of course, being interested and committed…

Bastin Gerald Bastin Gerald
time_to_break_even
Sales KPIs
2 min read · November 22, 2022

Time to break even

Each new product made by a company will come with its own costs – costs which will leave a hole…

Bastin Gerald Bastin Gerald
successful-to-unsuccessful-tenders
Sales KPIs
3 min read · November 22, 2022

Successful to unsuccessful tenders

As an entrepreneur that is passionate about making your business reach the highest peaks, the term ‘tender’ might already sound…

Bastin Gerald Bastin Gerald
Store Conversion Rate
Sales KPIs
3 min read · November 22, 2022

Store Conversion Rate

What does the store conversion rate stand for? As you should know by now, the store conversion rate is a…

Bastin Gerald Bastin Gerald
Selling Opportunity
Sales KPIs
3 min read · November 22, 2022

Selling Opportunity

Online presence is of paramount importance nowadays. It’s as simple as this, if your company doesn’t have a put-together website…

Bastin Gerald Bastin Gerald
selling-cost-to-sales-ratio
Sales KPIs
3 min read · May 11, 2026

Selling Costs to Sales Ratio

When calculating the selling costs to sales ratio, this is the job for the sales manager actually. Getting the calculation…

Bastin Gerald Bastin Gerald
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