10 min read · July 16, 2026

What is People Analytics and Why does Most HR Data Fail to Drive Decisions?

People analytics is the practice of using employee data, from performance reviews, goal completion, and engagement scores, to make evidence-based workforce decisions. It replaces gut-feel... Read more

Bastin Gerald
Bastin Gerald
July 16, 2026  ·  10 min read
Sales-order-filled-per-FTE
Sales KPIs
3 min read · September 20, 2023

Sales order filled per FTE (Full Time Equivalent)

Sales managers, field sales managers, in particular, might often feel clueless. That’s because they aren’t physically present in a given…

Bastin Gerald Bastin Gerald
Sales Opportunities
Sales KPIs
3 min read · May 8, 2023

Sales Opportunities

Sales opportunity helps you organize prospects based on the opportunity value and the probability of the sale’s closing. Although it…

Bastin Gerald Bastin Gerald
Sales-growth-metrics-and-KPIs-
Sales KPIs
3 min read · September 20, 2023

Sales growth metrics and KPIs

When you own a business, you’d do anything to make it successful. You probably think whether your sales team is…

Bastin Gerald Bastin Gerald
Sales-Growth-by-Market-Segment
Sales KPIs
3 min read · September 20, 2023

Sales Growth by Market Segment

Keeping track of a specific market segment is one of the most important things when it comes to marketing and…

Bastin Gerald Bastin Gerald
Sales-Force-Effectiveness-
Sales KPIs
3 min read · September 20, 2023

Sales Force Effectiveness

The sales department is probably one of the most departments within your business – after all, without it, you wouldn’t…

Bastin Gerald Bastin Gerald
Sales-Cycle-Duration
Sales KPIs
3 min read · September 20, 2023

Sales Cycle Duration

The Sales Cycle Duration is a metric that, judging by its name, measures the total time between the initiation of…

Bastin Gerald Bastin Gerald
Sales-Conversion-Rate
Sales KPIs
3 min read · June 5, 2026

Sales Conversion Rate

How able is your team to turn leads into new customers? If you are a business owner and don’t know…

Bastin Gerald Bastin Gerald
Sales-Closing-Ratio
Sales KPIs
3 min read · September 20, 2023

Sales Closing Ratio

Did you know that there’s a ratio that could estimate the number of prospects engaged by your sales team in…

Bastin Gerald Bastin Gerald
Sales-by-Region
Sales KPIs
3 min read · June 8, 2026

Sales by Region

Sales are important when owning a business, which is why you should keep an eye on them and notice how…

Bastin Gerald Bastin Gerald
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