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Benefit Tracking·Thought Leadership
6 min read · April 27, 2026

Why Investment Planning Without Benefits Tracking Is Just Budgeting

The missing accountability layer that separates capital allocation from capital performance Most investment planning processes are remarkably effective at allocating capital and remarkably poor at... Read more

Bastin Gerald
Bastin Gerald
April 27, 2026  ·  6 min read
New Leads Generated
Marketing KPIs
3 min read · November 13, 2018

New Leads Generated

This is a term that will help you figure out if your marketing campaigns were successful. There’s no need for…

Bastin Gerald Bastin Gerald
Net-Promoter-Score
Marketing KPIs
2 min read · November 13, 2018

Net Promoter Score

The net promoter score, whose abbreviation is NPS, aims at assessing a customer’s willingness to promoting a specific product to…

Bastin Gerald Bastin Gerald
Marketing Originated Customers
Marketing KPIs
3 min read · November 13, 2018

Marketing Originated Customers

Among the three basic marketing metrics strategies every business should be measuring you might find this unusual, yet very useful…

Bastin Gerald Bastin Gerald
Lifetime-Value-Customer
Marketing KPIs
3 min read · November 13, 2018

Lifetime Value: Customer Acquisition Cost (LTV: CAC)

If you’re not new in the marketing world, you’ve probably heard about the LTV: CAC metric. Short for Lifetime Value:…

Bastin Gerald Bastin Gerald
Lead-Conversion-Rate
Marketing KPIs
3 min read · November 13, 2018

Lead Conversion Rate

Without a doubt, one of the most significant measurements for tracking your marketing process is the lead conversion rate. Lead…

Bastin Gerald Bastin Gerald
Keyword Performance
Marketing KPIs
2 min read · November 13, 2018

Keyword Performance

Nowadays, a brand’s online performance is imminently linked with its keyword performance. To that end, the keyword ranking performance metric…

Bastin Gerald Bastin Gerald
Incremental Sales
Marketing KPIs
3 min read · November 13, 2018

Incremental Sales

When it comes to marketing campaigns, sales are the most important things to consider. The more you sell, the more…

Bastin Gerald Bastin Gerald
Funnel-Conversion-Rate
Marketing KPIs
3 min read · November 13, 2018

Funnel Conversion Rate

If you aim at selling a product or service online, you are already possessing a conversion funnel and therefore, the…

Bastin Gerald Bastin Gerald
First Visit Metric
Marketing KPIs
3 min read · November 13, 2018

First Visit Metric

We all know that first impressions are crucial, regardless of where we are. Whether we are trying to impress a…

Bastin Gerald Bastin Gerald
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