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Strategic Initiative KPIs: Four Measurement Layers, and Why Layer One Can Be Green While the Initiative Fails
An initiative delivered on time, on budget, and in full can still be worthless. Delivery is the one layer that can be perfect while nothing... Read more
OKRs to Establish the Total Addressable Market
Market research is fundamental to a good pitch or strategic plan, but the effectiveness of your research depends on how…
Bastin Gerald
OKRs for creating Target B2C Personas
Personalization is a critical component of sales in modern commerce. Customers want a product and experience tailored to meet their…
Bastin Gerald
Move from percentage tracked to KPI based key results
When getting started with OKRs, the biggest challenge you face is how to define a good OKR. Defining an Objective,…
Bastin Gerald
What are the approaches to grading OKRs in Profit.co?
Why grade OKRs? OKR grading is actually a step or a precursor towards your end of quarter reflection, which is…
Bastin Gerald
Simple approaches to alignment
TL;DR Aligning OKRs is the foundation of effective goal execution. Profit.co makes it simple through top-down (cascading) and bottom-up (rolling-up)…
Bastin Gerald
Why OKRs?
Why do you need OKRs? On many occasions, this is the number one question we face from a prospect who…
Bastin Gerald
Using OKRs to Launch your Business on Twitter
Twitter is unique. Though they only have 330 million monthly active users, much smaller than other platforms, these users are…
Bastin Gerald
Can you really automate daily management using OKRs?
Generally, OKRs are recommended for strategic and really important initiatives that move the business forward. When a well respected OKR…
Bastin Gerald
Key Result Weights
Why weighted key results? Typically, 3-5 key results are defined to measure the achievement of the objective. These key results’…
Bastin Gerald
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