OKR Examples

19 articles
10-great-examples-of-sales-okrs
Sales OKRs
11 min read · September 14, 2020

10 Great Examples of Sales OKRs

Businesses and customers are interdependent, and sales build the bridge of loyalty and trust between the two. Trust and commitment…

Bastin Gerald Bastin Gerald
10-great-examples-of-marketing-okrs
Marketing OKRs
11 min read · September 9, 2020

10 Great Examples of Marketing OKRs

Marketing is creating, sharing, delivering, and exchanging offerings that benefit customers, clients, partners, and society. Every business needs marketing to…

Bastin Gerald Bastin Gerald
hr_okr
OKR Examples
7 min read · July 1, 2020

10 Great Examples of HR OKRs

HR is a critical business function that recruits and nurtures the most precious resource of the organization – its people.…

Bastin Gerald Bastin Gerald
10-great-examples-of-engineering-okrs
Engineering OKRs
10 min read · May 30, 2020

10 Great Examples of Engineering OKRs

Engineering in tech companies plays a critical function. Engineering is responsible for developing the core product which forms the crux…

Bastin Gerald Bastin Gerald
TAM calculation approach banner image
Strategy OKRs
8 min read · May 12, 2020

OKRs to Establish the Total Addressable Market

Market research is fundamental to a good pitch or strategic plan, but the effectiveness of your research depends on how…

Bastin Gerald Bastin Gerald
OKRs for creating Target B2C Personas
OKR Examples
12 min read · May 11, 2020

OKRs for creating Target B2C Personas

Personalization is a critical component of sales in modern commerce. Customers want a product and experience tailored to meet their…

Bastin Gerald Bastin Gerald
okr-twitter-bg
Marketing OKRs
5 min read · April 25, 2020

Using OKRs to Launch your Business on Twitter

Twitter is unique. Though they only have 330 million monthly active users, much smaller than other platforms, these users are…

Bastin Gerald Bastin Gerald
Product positioning OKR
Marketing OKRs
7 min read · February 15, 2020

An OKR to get your product positioning done

Positioning is the art of making your product stand out in the mind of your target buyer. According to Kotler,…

Bastin Gerald Bastin Gerald
Deliver Amazing Customer Support
Customer Support OKRs
1 min read · October 3, 2019

Deliver Amazing Customer Support

Every organization needs a governing and an operating support to manage the goals. So to manage the goal and to…

Bastin Gerald Bastin Gerald