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Strategic Initiative KPIs: Four Measurement Layers, and Why Layer One Can Be Green While the Initiative Fails
An initiative delivered on time, on budget, and in full can still be worthless. Delivery is the one layer that can be perfect while nothing... Read more
Are You Ready for Change?
Bastin Gerald Founder & CEO at Profit.co Last updated: April 13, 2023 There’s no question that organizational change happens every…
Bastin Gerald
OKR Change Management Program: Key Roles and Responsibilities
Bastin Gerald Founder & CEO at Profit.co Last updated: April 11, 2025 Change Management plays a pivotal role to speed…
Bastin Gerald
Navigating Change with Kotter’s 8-Step Model
Kotter’s 8-Step Process for Leading Change Change and leadership are inextricably linked, as leaders are Toe for guiding organizations through…
Bastin Gerald
MRR Vs. ARR: Power of Recurring Revenue Metrics
Are you a marketer, a finance professional, a sales executive, or highly interested in learning more about subscription-based businesses? This…
Bastin Gerald
Lewin’s Change Management Model for Business Success
Change is the only constant in the ever-evolving business landscape. From total quality management to cultural change, organizations must embrace…
Bastin Gerald
10 Great OKR Examples for Customer Success
Ensuring customers reach their desired outcomes while using the product or service is vital. Hence, the customer success team is…
Bastin Gerald
6 Habits of High-Impact Strategy Execution Leaders
In today’s fast-paced and competitive business environment, successful strategy execution is crucial for organizations to stay ahead of the curve.…
Bastin Gerald
The Importance of Month on Month (MOM) Growth
Introduction Metrics are essential tools for measuring, tracking, and analyzing data related to a business or organization. Metrics help to…
Bastin Gerald
Mastering Key Concepts of Behavioral Economics
Behavioral economics, a field that combines insights from psychology and economics, has become increasingly relevant in understanding the complex decision-making…
Bastin Gerald
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