21 min read · September 25, 2026

Strategic Initiative KPIs: Four Measurement Layers, and Why Layer One Can Be Green While the Initiative Fails

An initiative delivered on time, on budget, and in full can still be worthless. Delivery is the one layer that can be perfect while nothing... Read more

Bastin Gerald
Bastin Gerald
September 25, 2026  ·  21 min read
Leading-Effective-Change (1)
Change Management
6 min read · March 18, 2025

Leading Effective Change With the Nudge Theory

The Nudge Theory was first known and popularized in 2008 through the book, Nudge: Improving Decisions About Health, Wealth, and…

Bastin Gerald Bastin Gerald
10-Qualities-that-Differentiate-Leaders-1
OKR Management
12 min read · August 26, 2026

10 Qualities that Differentiate Leaders and Managers

Both managers and leaders are essential members of every team and are very important for all team-building activities. Managers are…

Bastin Gerald Bastin Gerald
Enabling-Decision-Making-Across-Organizational-Levels
Behavioral Economics
9 min read · May 7, 2026

Enabling Decision-Making Across Organizational Levels

Bastin Gerald Founder & CEO at Profit.co Last updated: April 28, 2023 In any organization, decisions can alter the company’s…

Bastin Gerald Bastin Gerald
bridges-transition
Change Management
6 min read · May 8, 2023

Navigating Change with Bridges’ Transition Model

The Bridges Transition Model was formulated and established by William Bridges, an American author, speaker, and organizational consultant. Bridges’ background…

Bastin Gerald Bastin Gerald
Navigating-change-with-kubler
Change Management
7 min read · May 8, 2023

Navigating Change with Kubler-Ross’ Change Curve

The Kubler-Ross Model, more popularly known as the “five stages of grief,” was established and introduced by Swiss-American psychiatrist Elisabeth…

Bastin Gerald Bastin Gerald
adkar
Change Management
6 min read · June 6, 2024

Navigating Change with the ADKAR Model

The ADKAR Model is a fairly new model created by entrepreneur Jeff Hiatt with the individualistic journey of change in…

Bastin Gerald Bastin Gerald
buisiness-strategy
OKR Management
12 min read · May 7, 2026

Detailed Implementation Plan for Business Strategy

A strategy implementation plan is crucial for businesses to effectively execute their strategy by breaking it down into specific tasks,…

Bastin Gerald Bastin Gerald
The-McKinsey
Change Management
6 min read · May 8, 2023

The McKinsey 7-S Framework for Business Success

Change is essential for your team to succeed and grow. Organizational change management consists of many models your team can…

Bastin Gerald Bastin Gerald
Choosing-The-Best-Strategic
KPIs Library
6 min read · May 12, 2026

Choosing the Best Strategic Metrics for Success

You can only achieve objectives by choosing the appropriate metrics to measure and track your progress. Metrics and KPIs are…

Bastin Gerald Bastin Gerald
Athena

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