8 min read · August 12, 2026

Years of Service Recognition: Milestone Programs, Ideas, and Award Examples

Years of service recognition is a structured program that acknowledges employees at specific tenure milestones, typically 1, 3, 5, 10, 15, and 20+ years, with... Read more

Bastin Gerald
Bastin Gerald
August 12, 2026  ·  8 min read
performance-management
OKR Management
10 min read · May 14, 2026

Strategy Performance Management and its Importance

Introduction There is a big difference between reality and expectation and fixing it is integral to improving an organization’s performance.…

Bastin Gerald Bastin Gerald
what_is_cac
KPIs Library
8 min read · May 8, 2023

What is CAC Payback Period? How Does Reducing the Payback Period Benefit Your Business?

Introduction The cost of onboarding new customers has increased by more than 60% in recent years. With the current trends…

Bastin Gerald Bastin Gerald
What-Is-Net-Burn-Rate
KPIs Library
6 min read · May 8, 2023

What Is Net Burn Rate? Impact and Control of Burn Rate

Introduction Setting goals and achieving them are integral to an organization’s day-to-day operations. Success in attaining those goals needs to…

Bastin Gerald Bastin Gerald
Calculating LTV
BLOG
9 min read · May 8, 2023

Calculating LTV:CAC, The Most Important KPI For Your Business

With the advent of a new wave of businesses that follow emerging business models, it has become necessary to adopt…

Bastin Gerald Bastin Gerald
Strategy-Development
OKR Management
7 min read · May 11, 2026

Introduction and Steps in Strategy Development

What is strategy development? Strategy development identifies strategic options to help an organization grow and accomplish its goals. It involves…

Bastin Gerald Bastin Gerald
sales-strategy
OKR Management
12 min read · May 7, 2026

What Is A Successful Sales Strategy And How To Build One

Contrary to popular belief, good products don’t sell themselves. If you have a great product you’re passionate about, you still…

Bastin Gerald Bastin Gerald
key-steps-successful
OKR Management
8 min read · May 7, 2026

What Are the Key Steps to A Successful Strategy Implementation?

A business manager’s key role is implementing strategy, but what does that mean? Even seasoned managers face challenges in strategy…

Bastin Gerald Bastin Gerald
strategic-priorities
OKR Management
19 min read · July 31, 2026

What Are Strategic Priorities? 10 Steps to Set Strategic Priorities

Strategic priorities are definitions of what is vital to your company and, sometimes, the entire industry. They define the three…

Bastin Gerald Bastin Gerald
annual-retention-rate
BLOG
8 min read · May 8, 2023

Annual Retention Rate: Why Should You Track It?

In the current competitive market, employee retention is an essential aspect. Losing valuable employees with specialized and high-demand skills is…

Bastin Gerald Bastin Gerald
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