8 min read · August 12, 2026

Years of Service Recognition: Milestone Programs, Ideas, and Award Examples

Years of service recognition is a structured program that acknowledges employees at specific tenure milestones, typically 1, 3, 5, 10, 15, and 20+ years, with... Read more

Bastin Gerald
Bastin Gerald
August 12, 2026  ·  8 min read
Sunk-Cost
Behavioral Economics
10 min read · May 8, 2026

Sunk Cost Fallacy and Failing Initiatives

The sunk cost fallacy is our habit of continuing a project we invested in, even when the downsides outweigh the…

Bastin Gerald Bastin Gerald
Bounded_Rationality
Behavioral Economics
6 min read · May 6, 2026

Bounded Rationality – Limitations and Examples

TL;DR Bounded rationality explains why people rarely make perfectly logical decisions. Limits in time, information, and mental capacity push us…

Bastin Gerald Bastin Gerald
10-great-okr-examples
OKR Examples
14 min read · October 28, 2024

10 Great OKR Examples For Design Teams

As the world transforms into a virtual marketplace, increasingly significant decisions are made on screen. The influence of the design…

Bastin Gerald Bastin Gerald
Barnum-Effect
Behavioral Economics
8 min read · May 7, 2026

The Psychological Reasoning Behind Barnum Effect

Introduction When you crack open a fortune cookie, the message inside is likely heartwarming or motivating, like, “You are almost…

Bastin Gerald Bastin Gerald
What-is-Representativeness
Behavioral Economics
7 min read · May 7, 2026

Representativeness Heuristic and Decision-Making

Decision-making is a complex process that determines our daily lives, from choosing our meals, our significant others, our purchases, and…

Bastin Gerald Bastin Gerald
Bias-Affect
Behavioral Economics
7 min read · May 7, 2026

How Does Anchoring Bias Affect Decision-Making?

TL;DR Herd mentality is the human tendency to follow the crowd instead of making independent decisions. Driven by fear, uncertainty,…

Bastin Gerald Bastin Gerald
Sales-Win-Rate
KPIs Library
7 min read · May 14, 2026

Sales Win Rate: Definition, Formula, and Techniques to Improve

Metrics are critical measures of performance for any Business and help you learn more about the productivity of your sales…

Bastin Gerald Bastin Gerald
Herd-Mentality
Behavioral Economics
8 min read · May 6, 2026

Herd Mentality: Why Do We Want To Do What Everyone Else Does?

Introduction There are people, and then there are sheeple, which are easily influenced and conform to the majority opinion. People…

Bastin Gerald Bastin Gerald
What-is-Cognitive
Behavioral Economics
11 min read · May 12, 2026

What is Cognitive Dissonance and How to Avoid the Pitfalls?

Decision making is an integral part of organizations. Taking the right decisions at the right time every time plays a…

Bastin Gerald Bastin Gerald
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