10 min read · July 16, 2026

What is People Analytics and Why does Most HR Data Fail to Drive Decisions?

People analytics is the practice of using employee data, from performance reviews, goal completion, and engagement scores, to make evidence-based workforce decisions. It replaces gut-feel... Read more

Bastin Gerald
Bastin Gerald
July 16, 2026  ·  10 min read
Hierarchical Planning
12 min read · April 27, 2026

Bidirectional Planning in Practice: A Real-World Example with 4 Hierarchy Levels

A walkthrough of how a 2,000-person organization uses Profit.co to set top-down targets, collect bottom-up plans, reconcile the gaps, and…

Bastin Gerald Bastin Gerald
Hierarchical Planning
13 min read · April 27, 2026

When a Child Plan Changes, Should the Parent Know? Designing Escalation Rules for Plan Modifications

If a team modifies its plan, the aggregated parent view shifts. But does the director need a notification, a review…

Bastin Gerald Bastin Gerald
Hierarchical Planning
13 min read · April 27, 2026

Cross-Functional Plan Alignment: Synchronizing Plans Across Departments That Share KRs

When Marketing and Sales share a pipeline KR, their individual plans must add up. Here’s how Profit.co keeps cross-functional plans…

Bastin Gerald Bastin Gerald
Hierarchical Planning
13 min read · April 27, 2026

The Mid-Quarter Recalibration Meeting: A Ritual for Hierarchical Plan Health

A structured meeting format for reviewing plan alignment across levels — surfacing bottom-up signals, reconciling with top-down targets, and making…

Bastin Gerald Bastin Gerald
Hierarchical Planning
15 min read · April 27, 2026

Plan Distribution Patterns: Equal Split, Weighted, Proportional, and Custom Allocation

When distributing a parent plan to child KRs, the allocation method matters. Equal split, capacity-weighted, historical-proportional, and custom — when…

Bastin Gerald Bastin Gerald
Hierarchical Planning
10 min read · April 27, 2026

The Complete Guide to Hierarchical Adaptive Planning in Profit.co

How to set up top-down distribution, enable bottom-up aggregation, configure propagation rules, and manage plan modifications across your entire OKR…

Bastin Gerald Bastin Gerald
How to
12 min read · April 27, 2026

Protecting Plan Integrity: How Baseline and Target Safeguards Prevent Silent Data Corruption

What happens when someone changes a KR’s target without updating the plan? And how Profit.co’s reconciliation system prevents the most…

Bastin Gerald Bastin Gerald
Adaptive Planning
8 min read · April 27, 2026

What a Global Telecom Giant Taught Us About Enterprise Plan Modification at Scale

How a Fortune 500 telecommunications equipment manufacturer manages plan modifications across 4 market areas, 100+ teams, and thousands of Key…

Bastin Gerald Bastin Gerald
Adaptive Planning
11 min read · April 27, 2026

From Spreadsheet to Profit.co: Migrating 100+ KR Plans Without Manual Entry

A migration guide for operations teams moving existing plan data from Excel, Google Sheets, or another OKR tool into Profit.co…

Bastin Gerald Bastin Gerald
Athena

Welcome to Profit.co 👋

How can I help you today?