21 min read · September 4, 2026

OKR Platform vs OKR Software: What’s the Difference?

OKR software handles goal-setting and progress tracking within the OKR framework. An OKR platform does all of that, and connects goals to performance reviews, project... Read more

Bastin Gerald
Bastin Gerald
September 4, 2026  ·  21 min read
Behavioral Economics
1 min read · July 21, 2025

Why Leading by Example is the Most Powerful Leadership Tool

Here’s a little secret about leadership and not the kind you read in thick business books or hear about in…

Bastin Gerald Bastin Gerald
Behavioral Economics
13 min read · July 21, 2025

Understanding Impostor Syndrome: The What, Why, and How to Beat It

Ever feel like you’re just pretending to be good at your job and any minute now, someone’s going to find…

Bastin Gerald Bastin Gerald
Strategy Management
10 min read · July 22, 2026

What is a Go-to-Market (GTM) Strategy? A 9-Step Guide

When an company is organizing a product launch it requires a well-thought-out strategy. This launch is especially important as it…

Bastin Gerald Bastin Gerald
Project Management
10 min read · May 12, 2026

Why Do Workflows Matter and How Can You Build Them Right?

When you think of the main pillars of any successful, productive organization, what comes to mind? Perhaps it’s the efficiency,…

Bastin Gerald Bastin Gerald
OKR Management
13 min read · July 21, 2025

Beyond the Sprint: How OKRs Supercharge Agile in IT Services

Senthil Rajagopalan President & COO at Profit.co Last updated: July 15, 2025 If you work in IT services, you know…

Bastin Gerald Bastin Gerald
Behavioral Economics
7 min read · July 21, 2025

How a Traditional Coffee Ritual Transformed Employee Engagement

Sasi Dharan Global Marketing Head – Profit.co Last updated: June 23, 2025 An Indian company is on the rise, and…

Bastin Gerald Bastin Gerald
OKR Management
6 min read · December 24, 2025

How to Conduct an Effective Coaching Session and Why It’s Crucial for OKR Success

Eswaramoorthy Gandhan S Strategic Advisor , OKR & Change Management Expert Published Date: June 23, 2025 In organizations that run…

Bastin Gerald Bastin Gerald
Performance Management
6 min read · March 18, 2026

How to Streamline Compliance Management and Stay Ahead with Profit.co

Regulatory landscapes constantly change and evolve to keep up with technological advances and market demands. This volatility makes it challenging…

Bastin Gerald Bastin Gerald
KPIs Library
5 min read · May 14, 2026

ARR Multiple: A Key Metric for SaaS Valuation

In the Software-as-a-Service (SaaS) Industry, understanding how a company is valued is crucial for both founders and investors. One metric…

Bastin Gerald Bastin Gerald
Athena

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