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Benefit Tracking·Thought Leadership
6 min read · April 27, 2026

Why Investment Planning Without Benefits Tracking Is Just Budgeting

The missing accountability layer that separates capital allocation from capital performance Most investment planning processes are remarkably effective at allocating capital and remarkably poor at... Read more

Bastin Gerald
Bastin Gerald
April 27, 2026  ·  6 min read
Costs-on-COGS
KPIs Library
5 min read · October 13, 2023

Assessing the Influence of Warehousing Costs on COGS

Warehousing costs can have a significant impact on a company’s profitability. As businesses strive for leaner operations and cost optimization,…

Bastin Gerald Bastin Gerald
How-to-Measure-Subscription
KPIs Library
5 min read · October 13, 2023

How to Measure Subscription Revenue KPIs for Business?

Subscription revenue is the lifeblood of any subscription-based business. It represents the recurring income you generate from customers who regularly…

Bastin Gerald Bastin Gerald
The-Power-of-the-Visit-to-Trial-Rate
KPIs Library
5 min read · October 9, 2023

The Power of the ‘Visit to Trial Rate’ KPI and Why it Matters

In the digital age, businesses are increasingly relying on analytics to gauge the effectiveness of their marketing efforts, product designs,…

Bastin Gerald Bastin Gerald
Achieve-Digital-Success-With-Referral-Sources-KPI
KPIs Library
4 min read · October 9, 2023

Achieve Digital Success With Referral Sources KPI

Hello, Progressive Marketer! This blog is precisely the one you need to read. Whether you’re trying to make sense of…

Bastin Gerald Bastin Gerald
tracking_it_support
KPIs Library
4 min read · October 6, 2023

The Power of Tracking IT Support Hours KPI using OKRs

Introduction It’s a technological world, and the efficiency and effectiveness of IT support are paramount. But how can businesses measure…

Bastin Gerald Bastin Gerald
schedule_performance_index_metric
KPIs Library
2 min read · September 29, 2023

Schedule Performance Index Metric

When managing projects, tracking and ensuring timely delivery is crucial. This is where the Schedule Performance Index (SPI) comes into…

Bastin Gerald Bastin Gerald
cmo_banner
OKR Management
6 min read · September 22, 2023

How Can OKRs Help CMOs With Marketing and Strategy

The marketing arena has undergone significant evolution, mirroring the evolving role of the Chief Marketing Officer. While it has become…

Bastin Gerald Bastin Gerald
average_talk_time
KPIs Library
4 min read · September 22, 2023

What is the Average Talk Time (ATT) Metric in Customer Service?

Introduction Have you ever felt a spike in frustration during a customer service call? You’re not alone! A staggering 74%…

Bastin Gerald Bastin Gerald
total_calls
KPIs Library
4 min read · September 22, 2023

How to Achieve Customer Success with Total Call Volume Metrics?

Customer success is the ultimate goal of any business that provides products or services to its customers. It means that…

Bastin Gerald Bastin Gerald
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