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Benefit Tracking·Thought Leadership
6 min read · April 27, 2026

Why Investment Planning Without Benefits Tracking Is Just Budgeting

The missing accountability layer that separates capital allocation from capital performance Most investment planning processes are remarkably effective at allocating capital and remarkably poor at... Read more

Bastin Gerald
Bastin Gerald
April 27, 2026  ·  6 min read
decision-fatique
Behavioral Economics
4 min read · October 10, 2019

Decision Fatigue

TL;DR Decision fatigue is a behavioral economics concept that describes the mental exhaustion people experience after making too many decisions,…

Bastin Gerald Bastin Gerald
ikea-effect-and-okr-boosting-employee-engagement
Behavioral Economics
1 min read · October 3, 2019

The IKEA Effect and OKR: Boosting Employee Engagement

TL;DR The IKEA Effect shows that people value what they help create. In the workplace, engagement rises when employees actively…

Bastin Gerald Bastin Gerald
Deliver Amazing Customer Support
Customer Support OKRs
1 min read · October 3, 2019

Deliver Amazing Customer Support

Every organization needs a governing and an operating support to manage the goals. So to manage the goal and to…

Bastin Gerald Bastin Gerald
behavior_economics
Behavioral Economics
4 min read · October 3, 2019

Behavioral Economics and Employee Engagement

TL;DR Employee engagement is driven less by salary alone and more by psychological factors such as recognition, fairness, autonomy, purpose,…

Bastin Gerald Bastin Gerald
provide-excellent-implementation-experience
Onboarding OKRs
1 min read · October 2, 2019

Provide Excellent Implementation Experience

A Product implementation team wants to provide an excellent implementation experience for customers.How can they measure if they are delivering…

Bastin Gerald Bastin Gerald
The Role Loss Aversion Plays in the Goal Setting Process
Behavioral Economics
7 min read · October 1, 2019

The Role Loss Aversion Plays in the Goal Setting Process

TL;DR Loss aversion is the behavioral bias where people fear losses more than they value equivalent gains. In goal setting,…

Bastin Gerald Bastin Gerald
The Alphabet P
Power of the Letter P
1 min read · September 30, 2019

Power of the Letter P

The alphabet P is a pretty powerful alphabet among the English alphabets. According to the post “which English letter is…

Bastin Gerald Bastin Gerald
never-underestimate-the-spirit-of-a-true-entrepreneur
Persistence
4 min read · September 30, 2019

Never underestimate the spirit of a true entrepreneur

If you have been paying attention to the many inspiring stories of today’s renowned entrepreneurs, you will notice that they…

Bastin Gerald Bastin Gerald
the-importance-of-partnership-in-business-comp-new
Partnership
1 min read · September 29, 2019

The importance of Partnership in business

The partnership is crucial to the growth of any business venture. Merchants and traders from time immemorial have made use…

Bastin Gerald Bastin Gerald
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