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Benefit Tracking·Thought Leadership
6 min read · April 27, 2026

Why Investment Planning Without Benefits Tracking Is Just Budgeting

The missing accountability layer that separates capital allocation from capital performance Most investment planning processes are remarkably effective at allocating capital and remarkably poor at... Read more

Bastin Gerald
Bastin Gerald
April 27, 2026  ·  6 min read
Improve User Experience
UX OKRs
1 min read · September 28, 2019

Improve User Experience

A UX team wants to improve the User experience of their product. How can they measure if they are delivering…

Bastin Gerald Bastin Gerald
automate_order_management
Supply Chain OKRs
1 min read · September 28, 2019

Automate Order Management

A supply chain manager wants to automate the order process. He can measure the progress towards his objective using the…

Bastin Gerald Bastin Gerald
increase-website-engagement
SEO OKRs
2 min read · September 27, 2019

Increase Website Engagement

A website has to gain visibility and that can be the result of several optimizations we do with each page…

Bastin Gerald Bastin Gerald
Automate Order Management
Sales OKRs
1 min read · September 26, 2019

Penetrate European Market

A Sales manager wants to penetrate European market. She can measure the progress towards her objective by completing the following…

Bastin Gerald Bastin Gerald
Improve Online Lead Generation
Marketing OKRs
1 min read · September 24, 2019

Improve Online Lead Generation

OKRs are the most prominent performance management tool that helps companies build their territory exceedingly to achieve and manage their…

Bastin Gerald Bastin Gerald
roi
Human Resource OKRs
2 min read · September 23, 2019

Improve Human Capital ROI

Your HR team’s goal is to improve human capital Return On investment (ROI). Human Capital ROI is the financial value…

Bastin Gerald Bastin Gerald
Improve Debt Status on Balance Sheet
Finance OKRs
1 min read · September 22, 2019

Improve Debt Status on Balance Sheet

OKRs are a much needed task and performance management tool that guides organizations to set and align goals by ensuring…

Bastin Gerald Bastin Gerald
improve-quality-stability
Engineering OKRs
2 min read · September 21, 2019

Improve Quality/Stability

OKRs are considered to be the goal-setting tool that manages the performance of the organizations effectively. While considering the various…

Bastin Gerald Bastin Gerald
Delight Customers
Customer Success OKRs
2 min read · September 20, 2019

Delight Customers

A Customer Support manager’s objective is to “Delight customers”. Building an effective, well defined OKR will not only help you…

Bastin Gerald Bastin Gerald
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