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Strategic Planning Software
9 min read · June 23, 2026

What is Strategic Portfolio Management (SPM)?

Strategic portfolio management (SPM) is the practice of selecting, prioritizing, and governing an organization’s project investments to maximize strategic impact. It sits above day-to-day project... Read more

Bastin Gerald
Bastin Gerald
June 23, 2026  ·  9 min read
OKRs for creating Target B2C Personas
OKR Examples
12 min read · May 8, 2023

OKRs for creating Target B2C Personas

Personalization is a critical component of sales in modern commerce. Customers want a product and experience tailored to meet their…

Bastin Gerald Bastin Gerald
Move from percentage tracked to KPI based key results
OKR Management
2 min read · May 8, 2023

Move from percentage tracked to KPI based key results

When getting started with OKRs, the biggest challenge you face is how to define a good OKR. Defining an Objective,…

Bastin Gerald Bastin Gerald
How do I prioritize OKRs?
OKR Management
3 min read · May 8, 2023

What are the approaches to grading OKRs in Profit.co?

Why grade OKRs? OKR grading is actually a step or a precursor towards your end of quarter reflection, which is…

Bastin Gerald Bastin Gerald
Simple approaches to alignment
OKR Management
4 min read · October 16, 2025

Simple approaches to alignment

TL;DR Aligning OKRs is the foundation of effective goal execution. Profit.co makes it simple through top-down (cascading) and bottom-up (rolling-up)…

Bastin Gerald Bastin Gerald
Why OKRs
OKR Management
7 min read · May 13, 2024

Why OKRs?

Why do you need OKRs? On many occasions, this is the number one question we face from a prospect who…

Bastin Gerald Bastin Gerald
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Marketing OKRs
5 min read · May 8, 2023

Using OKRs to Launch your Business on Twitter

Twitter is unique. Though they only have 330 million monthly active users, much smaller than other platforms, these users are…

Bastin Gerald Bastin Gerald
Daily OKRs
OKR Management
5 min read · May 8, 2023

Can you really automate daily management using OKRs?

Generally, OKRs are recommended for strategic and really important initiatives that move the business forward. When a well respected OKR…

Bastin Gerald Bastin Gerald
Key Result Weights
OKR Management
2 min read · May 8, 2023

Key Result Weights

Why weighted key results? Typically, 3-5 key results are defined to measure the achievement of the objective. These key results’…

Bastin Gerald Bastin Gerald
OKRs for Jira _ Installation and configuration
Integrations
2 min read · March 28, 2024

OKRs for Jira : Installation and configuration

Jira is a tool used to track issue and bugs related to your software. It is also used for project…

Bastin Gerald Bastin Gerald
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