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Strategic Planning Software
9 min read · June 23, 2026

What is Strategic Portfolio Management (SPM)?

Strategic portfolio management (SPM) is the practice of selecting, prioritizing, and governing an organization’s project investments to maximize strategic impact. It sits above day-to-day project... Read more

Bastin Gerald
Bastin Gerald
June 23, 2026  ·  9 min read
Product positioning OKR
Marketing OKRs
7 min read · November 22, 2022

An OKR to get your product positioning done

Positioning is the art of making your product stand out in the mind of your target buyer. According to Kotler,…

Bastin Gerald Bastin Gerald
Be on the Right
OKR Management
10 min read · February 16, 2023

OKR Outcomes & Output: Be on the Right

Objectives and Key Results (OKR) software, when correctly deployed, is an immensely powerful tool that can be used to guide…

Bastin Gerald Bastin Gerald
OKR Levels
OKR Management
9 min read · January 31, 2025

When to Use Individual, Team, Department, & Company OKR Levels

When a new team deploys the OKR framework in the organization, many questions arise. Beyond the basics, such as what…

Bastin Gerald Bastin Gerald
startup
OKR Management
8 min read · September 16, 2025

Why should startups embrace OKRs?

The startup ecosystem has come a long way in recent years. In India alone, an average of 1300 startups are…

Bastin Gerald Bastin Gerald
Reset
OKR Management
3 min read · January 31, 2025

Reflect/Reset in the OKR world

OKR is a way of life in business. As in life, you need periodic checks to make sure you are…

Bastin Gerald Bastin Gerald
OKRs Vs. Lean Startup Methodology
OKR Management
3 min read · February 2, 2023

OKRs Vs. Lean Startup Methodology

OKRs are an amazing way to manage startups. How so? Well, let’s actually take OKRs and compare with the lean…

Bastin Gerald Bastin Gerald
The Importance Of Planning
Plan
4 min read · January 5, 2023

The Importance Of Planning

We’ve heard these phrases many times — think before you act, look before you leap, and so on. The key…

Bastin Gerald Bastin Gerald
difference between OKRs and Performance Management
OKR Management
4 min read · May 20, 2024

What is the difference between OKRs and Performance Management?

Looking at the wide use of OKRs in business today, it’s clear to see that this goal management tool is…

Bastin Gerald Bastin Gerald
okr-payoffs
OKR Management
3 min read · August 8, 2024

OKR Payoffs

Good OKR programs in any company can win a competitive advantage for the company in its own way, one of…

Bastin Gerald Bastin Gerald
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