11 min read · July 10, 2026

AI Agents in Your RACI: Where They Fit

AI agents in a RACI chart can hold Responsible, Consulted, or Informed roles, but never Accountable. Most organizations deploy agents without updating governance, which creates... Read more

Bastin Gerald
Bastin Gerald
July 10, 2026  ·  11 min read
okrs for HR
OKR Management
5 min read · May 8, 2023

Top 4 ways OKRs can be used by HR Department

In the 2020 new normal, every successful business organization can be visualized as a dense network of empowered teams that…

Bastin Gerald Bastin Gerald
Right Key result?
OKR Management
4 min read · May 8, 2023

How do you ensure that your key results are the right ones?

Let’s take an example and try to understand if the key results you’ve come up with are really the right…

Bastin Gerald Bastin Gerald
TAM calculation approach banner image
Strategy OKRs
8 min read · May 8, 2023

OKRs to Establish the Total Addressable Market

Market research is fundamental to a good pitch or strategic plan, but the effectiveness of your research depends on how…

Bastin Gerald Bastin Gerald
OKRs for creating Target B2C Personas
OKR Examples
12 min read · May 8, 2023

OKRs for creating Target B2C Personas

Personalization is a critical component of sales in modern commerce. Customers want a product and experience tailored to meet their…

Bastin Gerald Bastin Gerald
Move from percentage tracked to KPI based key results
OKR Management
2 min read · May 8, 2023

Move from percentage tracked to KPI based key results

When getting started with OKRs, the biggest challenge you face is how to define a good OKR. Defining an Objective,…

Bastin Gerald Bastin Gerald
How do I prioritize OKRs?
OKR Management
3 min read · May 8, 2023

What are the approaches to grading OKRs in Profit.co?

Why grade OKRs? OKR grading is actually a step or a precursor towards your end of quarter reflection, which is…

Bastin Gerald Bastin Gerald
Simple approaches to alignment
OKR Management
4 min read · October 16, 2025

Simple approaches to alignment

TL;DR Aligning OKRs is the foundation of effective goal execution. Profit.co makes it simple through top-down (cascading) and bottom-up (rolling-up)…

Bastin Gerald Bastin Gerald
Why OKRs
OKR Management
7 min read · May 13, 2024

Why OKRs?

Why do you need OKRs? On many occasions, this is the number one question we face from a prospect who…

Bastin Gerald Bastin Gerald
okr-twitter-bg
Marketing OKRs
5 min read · May 8, 2023

Using OKRs to Launch your Business on Twitter

Twitter is unique. Though they only have 330 million monthly active users, much smaller than other platforms, these users are…

Bastin Gerald Bastin Gerald
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