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Benefit Tracking·Thought Leadership
6 min read · April 27, 2026

Why Investment Planning Without Benefits Tracking Is Just Budgeting

The missing accountability layer that separates capital allocation from capital performance Most investment planning processes are remarkably effective at allocating capital and remarkably poor at... Read more

Bastin Gerald
Bastin Gerald
April 27, 2026  ·  6 min read
the-debt-to-capital-ratio
Finance KPIs
3 min read · November 14, 2018

The debt to capital ratio

An important liquidity ratio, the debt to capital ratio measures a company’s strategy when it comes to using its financial…

Bastin Gerald Bastin Gerald
Defining-the-Debt-to-Asset-Ratio
Finance KPIs
3 min read · November 14, 2018

Defining the debt to asset ratio

To begin with, the debt to asset ratio could be defined as a leverage ratio, calculating the total amount of…

Bastin Gerald Bastin Gerald
debt_service_coverage_ratio
Finance KPIs
3 min read · November 14, 2018

The Debt Service Coverage Ratio (DSCR)

The debt service coverage ratio is another financial ratio that provides insight into a company’s financial situation. Expressly, it determines…

Bastin Gerald Bastin Gerald
Debt Ratio
Finance KPIs
3 min read · November 14, 2018

Debt Ratio

Today, we will concentrate our attention on the debt ratio – a solvency ratio whose purpose is to measure a…

Bastin Gerald Bastin Gerald
unit_sales
Sales KPIs
3 min read · November 14, 2018

Unit sales to average market unit sales

The Unit Sales to Average Market Unit Sales metric is used by businesses to determine and track the total sales…

Bastin Gerald Bastin Gerald
Trial Accounts
Sales KPIs
3 min read · November 14, 2018

Trial Accounts

Trial Accounts refer to those customers that are interested and committed to your product. Of course, being interested and committed…

Bastin Gerald Bastin Gerald
time_to_break_even
Sales KPIs
2 min read · November 14, 2018

Time to break even

Each new product made by a company will come with its own costs – costs which will leave a hole…

Bastin Gerald Bastin Gerald
successful-to-unsuccessful-tenders
Sales KPIs
3 min read · November 14, 2018

Successful to unsuccessful tenders

As an entrepreneur that is passionate about making your business reach the highest peaks, the term ‘tender’ might already sound…

Bastin Gerald Bastin Gerald
Store Conversion Rate
Sales KPIs
3 min read · November 14, 2018

Store Conversion Rate

What does the store conversion rate stand for? As you should know by now, the store conversion rate is a…

Bastin Gerald Bastin Gerald
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