10 min read · July 16, 2026

What is People Analytics and Why does Most HR Data Fail to Drive Decisions?

People analytics is the practice of using employee data, from performance reviews, goal completion, and engagement scores, to make evidence-based workforce decisions. It replaces gut-feel... Read more

Bastin Gerald
Bastin Gerald
July 16, 2026  ·  10 min read
Gross-Profit
Finance KPIs
3 min read · June 8, 2026

Gross Profit

The profitability ratio called gross profit (also known as gross profit margin) is used to calculate the percentage of sales…

Bastin Gerald Bastin Gerald
gross-margin-ratio
Sales KPIs
3 min read · February 1, 2024

Gross Margin Ratio

Also a profitability ratio, the gross margin ratio compares a business’ gross margin to its net sales, measuring if a…

Bastin Gerald Bastin Gerald
Goodwill-to-Assets
Finance KPIs
3 min read · May 15, 2023

Goodwill to Assets

The financial measurement called goodwill to assets is used to compare the intangible assets of a company – like a…

Bastin Gerald Bastin Gerald
Free-Cash-Flow
Finance KPIs
3 min read · May 15, 2023

Free Cash Flow

Usually abbreviated as FCF, the Free Cash Flow is an efficiency as well as a liquidity ratio. It calculates how…

Bastin Gerald Bastin Gerald
fixed-charge-coverage-ratio
Finance KPIs
3 min read · February 1, 2024

Fixed Charge Coverage Ratio

Whether a company is able to pay off its fixed charges or expenses with its own income or not –…

Bastin Gerald Bastin Gerald
Fixed-Asset-Turnover-Ratio
Finance KPIs
3 min read · May 15, 2023

Fixed Asset Turnover Ratio

If you’re wondering what this ratio is, you’re just about to find out. It’s an efficiency ratio that measures a…

Bastin Gerald Bastin Gerald
Return on Equity
Finance KPIs
3 min read · May 8, 2023

Return on Equity

Before we engage in explaining the formula, you need to know what the difference between a shareholder and a stakeholder…

Bastin Gerald Bastin Gerald
Expense-Ratio
Finance KPIs
3 min read · May 15, 2023

Expense Ratio

Have you heard the term “expense ratio”, but it confused you? In that case, you’ve come to the right place,…

Bastin Gerald Bastin Gerald
return-on-invested-capital
Finance KPIs
3 min read · December 10, 2025

Return On Invested Capital

If you are the accountant of a business, there are certain things that you may want to keep in mind…

Bastin Gerald Bastin Gerald
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