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Benefit Tracking·Thought Leadership
6 min read · April 27, 2026

Why Investment Planning Without Benefits Tracking Is Just Budgeting

The missing accountability layer that separates capital allocation from capital performance Most investment planning processes are remarkably effective at allocating capital and remarkably poor at... Read more

Bastin Gerald
Bastin Gerald
April 27, 2026  ·  6 min read
Sales-Per-Rep
Sales KPIs
3 min read · November 14, 2018

Sales Per Rep

As a company owner, there’s no way you wouldn’t want to generate revenue. After all, it brings your business a…

Bastin Gerald Bastin Gerald
Sales Orders Filled Per Unit Time
Sales KPIs
3 min read · November 14, 2018

Sales Orders Filled Per Unit Time

When you are in the business of selling services, you need to do it by having a clear view on…

Bastin Gerald Bastin Gerald
Sales-order-filled-per-FTE
Sales KPIs
3 min read · November 14, 2018

Sales order filled per FTE (Full Time Equivalent)

Sales managers, field sales managers, in particular, might often feel clueless. That’s because they aren’t physically present in a given…

Bastin Gerald Bastin Gerald
Sales Opportunities
Sales KPIs
3 min read · November 14, 2018

Sales Opportunities

Sales opportunity helps you organize prospects based on the opportunity value and the probability of the sale’s closing. Although it…

Bastin Gerald Bastin Gerald
Sales-growth-metrics-and-KPIs-
Sales KPIs
3 min read · November 14, 2018

Sales growth metrics and KPIs

When you own a business, you’d do anything to make it successful. You probably think whether your sales team is…

Bastin Gerald Bastin Gerald
Sales-Growth-by-Market-Segment
Sales KPIs
3 min read · November 14, 2018

Sales Growth by Market Segment

Keeping track of a specific market segment is one of the most important things when it comes to marketing and…

Bastin Gerald Bastin Gerald
Sales-Force-Effectiveness-
Sales KPIs
3 min read · November 14, 2018

Sales Force Effectiveness

The sales department is probably one of the most departments within your business – after all, without it, you wouldn’t…

Bastin Gerald Bastin Gerald
Sales-Cycle-Duration
Sales KPIs
3 min read · November 14, 2018

Sales Cycle Duration

The Sales Cycle Duration is a metric that, judging by its name, measures the total time between the initiation of…

Bastin Gerald Bastin Gerald
Sales-Conversion-Rate
Sales KPIs
3 min read · November 14, 2018

Sales Conversion Rate

How able is your team to turn leads into new customers? If you are a business owner and don’t know…

Bastin Gerald Bastin Gerald
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