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Benefit Tracking·Thought Leadership
6 min read · April 27, 2026

Why Investment Planning Without Benefits Tracking Is Just Budgeting

The missing accountability layer that separates capital allocation from capital performance Most investment planning processes are remarkably effective at allocating capital and remarkably poor at... Read more

Bastin Gerald
Bastin Gerald
April 27, 2026  ·  6 min read
Sales-Closing-Ratio
Sales KPIs
3 min read · November 14, 2018

Sales Closing Ratio

Did you know that there’s a ratio that could estimate the number of prospects engaged by your sales team in…

Bastin Gerald Bastin Gerald
Sales-by-Region
Sales KPIs
3 min read · November 14, 2018

Sales by Region

Sales are important when owning a business, which is why you should keep an eye on them and notice how…

Bastin Gerald Bastin Gerald
sale-department
Sales KPIs
3 min read · November 14, 2018

Sales by Department

Another metric that we find to be of utmost importance is the one that calculates the sales by department. More…

Bastin Gerald Bastin Gerald
Sales-by-Contact-Method
Sales KPIs
3 min read · November 14, 2018

Sales by Contact Method

Making a successful sale – this is what lies at the core of a successful business, whether it operates in…

Bastin Gerald Bastin Gerald
Sales Bookings
Sales KPIs
3 min read · November 14, 2018

Sales Bookings

When referring to Sales Bookings, we mean the bookings’ value over a certain time period. On the other hand, a…

Bastin Gerald Bastin Gerald
revenue
Sales KPIs
3 min read · November 14, 2018

Revenue to Average Market Sales Revenue Ratio

The Revenue to Average Market Sales Revenue Ratio is used by businesses to compare themselves with the average revenue of…

Bastin Gerald Bastin Gerald
Asset Turnover Ratio
Sales KPIs
3 min read · November 14, 2018

Revenue Per Successful Call

KPIs are widely used in an attempt to measure a company’s success. The revenue per successful call is utilized for…

Bastin Gerald Bastin Gerald
Web Traffic Concentration
Sales KPIs
2 min read · November 14, 2018

Revenue Gained from Top Customers

Customers are the core of every business and every entrepreneur should know that. If you’re an entrepreneur eager to help…

Bastin Gerald Bastin Gerald
Total Visits
Sales KPIs
3 min read · November 14, 2018

Repurchases of Services Following Project Completion

After the completion of a project, there are two general tendencies. One of them is to continue the patronage with…

Bastin Gerald Bastin Gerald
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