21 min read · September 25, 2026

Strategic Initiative KPIs: Four Measurement Layers, and Why Layer One Can Be Green While the Initiative Fails

An initiative delivered on time, on budget, and in full can still be worthless. Delivery is the one layer that can be perfect while nothing... Read more

Bastin Gerald
Bastin Gerald
September 25, 2026  ·  21 min read
Sales-Cycle-Duration
Sales KPIs
3 min read · September 20, 2023

Sales Cycle Duration

The Sales Cycle Duration is a metric that, judging by its name, measures the total time between the initiation of…

Bastin Gerald Bastin Gerald
Sales-Conversion-Rate
Sales KPIs
3 min read · June 5, 2026

Sales Conversion Rate

How able is your team to turn leads into new customers? If you are a business owner and don’t know…

Bastin Gerald Bastin Gerald
Sales-Closing-Ratio
Sales KPIs
3 min read · September 20, 2023

Sales Closing Ratio

Did you know that there’s a ratio that could estimate the number of prospects engaged by your sales team in…

Bastin Gerald Bastin Gerald
Sales-by-Region
Sales KPIs
3 min read · June 8, 2026

Sales by Region

Sales are important when owning a business, which is why you should keep an eye on them and notice how…

Bastin Gerald Bastin Gerald
sale-department
Sales KPIs
3 min read · May 8, 2023

Sales by Department

Another metric that we find to be of utmost importance is the one that calculates the sales by department. More…

Bastin Gerald Bastin Gerald
Sales-by-Contact-Method
Sales KPIs
3 min read · September 20, 2023

Sales by Contact Method

Making a successful sale – this is what lies at the core of a successful business, whether it operates in…

Bastin Gerald Bastin Gerald
Sales Bookings
Sales KPIs
3 min read · May 8, 2023

Sales Bookings

When referring to Sales Bookings, we mean the bookings’ value over a certain time period. On the other hand, a…

Bastin Gerald Bastin Gerald
revenue
Sales KPIs
3 min read · May 8, 2023

Revenue to Average Market Sales Revenue Ratio

The Revenue to Average Market Sales Revenue Ratio is used by businesses to compare themselves with the average revenue of…

Bastin Gerald Bastin Gerald
Asset Turnover Ratio
Sales KPIs
3 min read · May 8, 2023

Revenue Per Successful Call

KPIs are widely used in an attempt to measure a company’s success. The revenue per successful call is utilized for…

Bastin Gerald Bastin Gerald
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