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Benefit Tracking·Thought Leadership
6 min read · April 27, 2026

Why Investment Planning Without Benefits Tracking Is Just Budgeting

The missing accountability layer that separates capital allocation from capital performance Most investment planning processes are remarkably effective at allocating capital and remarkably poor at... Read more

Bastin Gerald
Bastin Gerald
April 27, 2026  ·  6 min read
How-to-Create-an-Effective-Proof-of-Concept-
Project Management
11 min read · April 8, 2025

How to Create an Effective Proof of Concept (POC): Best Practices & Examples

You have an idea, and it’s really a good one. You tell your roommate and friends, but they don’t believe…

Bastin Gerald Bastin Gerald
from-baseline-to-target
KPIs Library
6 min read · April 8, 2025

From Baseline to Target: Mastering the Science of KPI Progress

KPIs (Key Performance Indicators) are more than just numbers on a spreadsheet they’re the compass that guides your business toward…

Bastin Gerald Bastin Gerald
burn-turn-churn
Strategy Management
8 min read · April 8, 2025

Burn, Turn, Churn: Will your business end up in an urn?

Bastin Gerald Founder & CEO at Profit.co Last updated: April 8, 2025 Urns are traditionally used to store the ashes…

Bastin Gerald Bastin Gerald
Construction-Project-Management
Project Management
9 min read · April 4, 2025

Construction Project Management: Best Practices and Tips for Success

Project management in construction is a responsibility. It requires precision, leadership, and the ability to overcome complexities that come with…

Bastin Gerald Bastin Gerald
the-silent-blockers
Employee Engagement
5 min read · April 4, 2025

The Silent Blockers of Workplace Engagement and How to Fix Them

David Jebaraj Product Marketer Last updated: April 04, 2025 “We all work at the same company, but are we truly…

Bastin Gerald Bastin Gerald
Project Management
8 min read · March 28, 2025

How to Use Decision Tree Analysis to Make Confident Choices

Have you ever felt paralyzed by indecision? You’re not alone. Decision-making can feel overwhelming, whether you’re deciding on a career…

Bastin Gerald Bastin Gerald
Project Management
5 min read · March 28, 2025

How to Break Through Creative Barriers Using the Framestorming Technique for Innovation

If you’ve ever hit a creative roadblock, you know how frustrating it can be. The pressure to develop the perfect…

Bastin Gerald Bastin Gerald
mastering-project-tracking
Project Management
10 min read · March 21, 2025

Mastering Project Tracking: Strategies for Seamless Workflow Management

Project management requires close progress monitoring to allow swift adjustment where necessary to ensure timely success. Effective project management plays…

Bastin Gerald Bastin Gerald
five-phases-of-project-management
Project Management
13 min read · March 21, 2025

5 Phases of Project Management and How to Master Them with OKRs

Managing a project can sometimes feel like walking a tightrope blindfolded. You’ve likely seen the daunting numbers less than half…

Bastin Gerald Bastin Gerald
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